Building a Cost-Aware Culture in the Age of AI ft. Henrique Amorim, Crayon | Ep #59

Building a Cost-Aware Culture in the Age of AI ft. Henrique Amorim, Crayon | Ep #59

What if the biggest mistake new FinOps teams make isn’t missing savings, but executing them too soon?


In this episode of FinOps in Action, I sit down with Henrique Amorim, Business Analyst and FinOps Specialist at Crayon. He shares an honest look at what it really takes to build a successful FinOps practice. From resisting the urge to immediately slash costs to navigating engineering relationships and preparing for the AI-driven future of cloud spend, this conversation goes far beyond surface-level optimization tips.


Henrique breaks down why FinOps isn’t about being the “cost police”. It’s about building influence, trust, and a culture of cost awareness across engineering, finance, and leadership. If you’re working in cloud cost optimization, FinOps, or AI cost management, this episode will challenge how you think about leverage, execution, and long-term impact.

Here’s what we talked about:

  • Why you should treat early cloud savings as strategic leverage
  • The difference between theoretical savings and truly actionable optimizations
  • How AI is reshaping the FinOps function
  • The importance of building dashboards, processes, and visibility before scaling savings
  • Why some “cost inefficiencies” are actually architectural features
  • The role of community in accelerating your FinOps maturity
  • Managing up: how to communicate FinOps impact to executives

🎧 Subscribe for more FinOps leadership conversations → https://www.finopsinaction.com/

Quote of the Show:

  • “Identify those savings and keep them as an ace up your sleeve while using that as leverage to get your roots in the system.” - Henrique Amorim


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