Part 2: Yael Macias on Why AI Made Marketing Louder, Not Better, and How GEO Is Replacing SEO

Part 2: Yael Macias on Why AI Made Marketing Louder, Not Better, and How GEO Is Replacing SEO

AI was supposed to 10x marketing. So why does everything still look the same?

In this episode of Promptcast, Yael Macias breaks down the uncomfortable truth about AI-driven marketing. Yes, AI increased speed, volume, and output. It also erased differentiation, crushed attention spans, and flooded buyers with content nobody wants to read.

Yael and Itamar dig into:

  • Why more AI content does not mean more pipeline

  • How human creativity became the real differentiator again

  • Why buyer trust is shifting from Google links to AI answers

  • What GEO (AI engine optimization) actually means and why it matters now

  • Where AI helps marketers and where it quietly destroys brand trust

If you work in B2B marketing, security, or AI, this episode is a reality check. Less hype. More signal.

Learn more: https://prompt.security/

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Jaksot(18)

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AI is no longer a side project; it’s at the heart of how modern enterprises operate, innovate, and compete. But as AI moves from experiments to production, the real challenges start to surface: comple...

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In this special season finale of PromptCast, James Berthoty, founder of Latio Tech, joins host Itamar for a comprehensive review of AI security in 2024. The episode examines the year's developments i...

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