Episode 15 - Business To Business Selling with TGS Global

Episode 15 - Business To Business Selling with TGS Global

In episode 15 of Inside the Director's Circle, host Jason Langford-Brown is interviewed by Andrew Menzies, Vice President of TGS Global Network on what is B2B selling.


B2B selling is complex, especially when selling intangible products.


The relationships and processes needed to get the approval of many stakeholders mean that we need to be up to date with the latest practices. If not, failure is imminent.


So what are the approaches to selling that work?


Jason and Andrew take a deep dive into the sales landscape, how it's changed, and what high-performing sales teams now look like.

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