Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire

Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire

In Part 1 of this Business Mastery 2026 conversation, Tony Robbins sits down with Joe De Sena, Founder & CEO of Spartan, the global endurance brand that's pushed millions of people to test their limits across 40+ countries, to unpack the mindset, resilience, and decision-making required to build a global business from the ground up.


Joe shares how nearly losing everything during the pandemic reshaped his leadership, why "fire, ready, aim" beats waiting for the perfect plan, and how deliberately choosing discomfort builds the mental toughness required to lead at scale. Together, Tony and Joe explore why most people quit before they ever begin, how to iterate your offer until the market responds, and why mission-driven leadership outperforms motivation when the pressure is on.


This is a must-watch for entrepreneurs, founders, and leaders — and for anyone who wants to build something meaningful without waiting for ideal conditions!


*Want to experience transformational growth for your own business? Join Business Mastery, happening virtually and in person from August 12–16, 2026, to learn directly from Tony Robbins and world-class faculty.

*Secure your spot to Business Mastery here:
https://tonyr.co/4cB5IkU

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The SoulCycle Phenomenon (Part 1) | SoulCycle CEO Melanie Whelan reveals the secrets to their massive success

The SoulCycle Phenomenon (Part 1) | SoulCycle CEO Melanie Whelan reveals the secrets to their massive success

In this episode of the Tony Robbins Podcast, we are bringing you front and center to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today's faste...

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Amplify Your Strengths | Todd Herman on alter egos, secret identities and how to get out of your own way

Amplify Your Strengths | Todd Herman on alter egos, secret identities and how to get out of your own way

There are critical moments in all of our lives that could potentially be great opportunities for growth and expansion -- any high stakes situation such as an interview, a pitch, an important meeting. ...

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Becoming an extraordinary leader | General McChrystal and Chris Fussell on shared consciousness, empowering employees and building a cohesive team

Becoming an extraordinary leader | General McChrystal and Chris Fussell on shared consciousness, empowering employees and building a cohesive team

Abraham Lincoln, Nelson Mandela, Steve Jobs, Oprah Winfrey – some of the greatest leaders of all time. But what makes each of these individuals such a remarkable leader? And how do we define great lea...

2 Helmi 20171h 32min

Jordan Harbinger on social influence | How human behavior and social conditioning influence our actions and reactions

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Building a better business starts with building better relationships. The relationships you have with your employees, with your customers, with your vendors, colleagues, contacts and investors – these...

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Talking with Titans: A visit with Tim Ferriss reveals the tactics, routines, and habits of billionaires, icons, and world-class performers

Talking with Titans: A visit with Tim Ferriss reveals the tactics, routines, and habits of billionaires, icons, and world-class performers

If you're going to succeed in anything, if you're going to take your life to another level and make a real breakthrough, then you need strategies. Whether it is in your relationship, your career, your...

7 Joulu 20161h 13min

The 3 steps to a breakthrough | How taking control of your strategy, story and state can fuel lasting change

The 3 steps to a breakthrough | How taking control of your strategy, story and state can fuel lasting change

We've all had some area in our life that we said we are going to change. Whether it's our relationship, our business, finances, career, health -- we all have something that we want to take to the next...

18 Marras 201639min

The Unhealthy Truth | Robyn O'Brien on how food is making us sick – and what we can do about it

The Unhealthy Truth | Robyn O'Brien on how food is making us sick – and what we can do about it

Every single day, it seems that we are inundated with programs, products, books and ideas about how to prevent disease, lose weight, and improve our appearance. And we respond to it. So much so, that ...

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The Legendary John Wooden (an interview with Tony Robbins) | Part 2: What it means to build character, be a true leader and win the game of life

The Legendary John Wooden (an interview with Tony Robbins) | Part 2: What it means to build character, be a true leader and win the game of life

In this two-part episode, you will hear a very special conversation between Tony and the late John Wooden. Though this interview happened nearly 20 years ago, it still resonates today. From their insi...

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