Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

In this episode, host Stephen Diggins and wood floor historical restoration expert Michael Purser of The Rosebud Company in Atlanta take a deep dive into wood floor finishes: the rise of urethane finishes, which helped revive wood flooring after wall-to-wall carpet nearly crushed the trade; how homeowners drove the change because they were tired of the constant upkeep of wax floors; and the shift from oil-modified urethanes to early waterborne finishes and later hardwax oils; and the need to educate clients instead of allowing them to blame the finish for every problem.

The pair also examine the difference between true restoration and ordinary refinishing—how restoration means protecting original wood and removing surface buildup without sacrificing historic material, often through what he calls “Passive Refinishing” rather than sanding. Purser challenges romantic ideas about old finishes, noting that historic wax, shellac, oil, and varnish systems were often labor-intensive, fragile, and unattractive unless maintained by wealthy households with help. He also explains the nuances of museum and preservation work, where every mark, patch, and “witness” area can carry historical meaning, and the ultimate sin would be to make the wood flooring look brand new.

Read Michael Purser’s article from the February/March 2026 issue of WFB:

Modern Wood Floor Finishes: How We Got Here

See all of Michael Purser’s articles and blogs for WFB here:

https://www.woodfloorbusiness.com/authors/contact/15120122/michael-purser

See more of Michael Purser’s work, videos and more at his website:

https://rosebudfloors.com/

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

Jaksot(63)

Jumping Into Wood Flooring With No Experience and Building a Business From Scratch: A Conversation with Pro Josh Johnson

Jumping Into Wood Flooring With No Experience and Building a Business From Scratch: A Conversation with Pro Josh Johnson

Josh Johnson, owner of Johnson Flooring in Decherd, Tenn., shares how he began by knocking on a flooring van’s window and learned the trade hands‑on, including his nightmare first sanding job and the ...

2 Syys 202554min

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 2

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 2

Part two of our interview with Daniel Boone dives into machine setup, edgers, training on buffers, and practical classroom-to-job techniques he uses to train wood floor professionals. Daniel also shar...

14 Elo 202559min

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 1

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 1

In this episode of All Things Wood Floor, host Stephen Diggins welcomes legendary wood floor pro and trainer Daniel Boone. A direct descendant of the iconic frontiersman, Daniel shares his own pioneer...

6 Elo 20251h 1min

From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

In this sponsored episode of All Things Wood Floor, host Steve Diggins sits down with Milton Goodwin, VP of product management-hardwood at AHF Products—the powerhouse behind the iconic Bruce brand—to ...

8 Heinä 20251h 2min

Deep Dive With Canlak Coatings: Talking the Future of Finish and More with Laura Posadas and Doug McGrew

Deep Dive With Canlak Coatings: Talking the Future of Finish and More with Laura Posadas and Doug McGrew

Join host Steve Diggins from Specialty Forest Products for this sponsored episode as he delves into the world of wood floor finishes with two experts from Canlak Coatings, the name behind trusted wood...

23 Touko 202558min

Starting Out as a Young Wood Flooring Pro: Talking with Israel Alejandre

Starting Out as a Young Wood Flooring Pro: Talking with Israel Alejandre

In this episode of All Things Wood Floor, host Steve Diggins of Specialty Forest Products talks with young wood flooring pro Israel Alejandre, the owner of Cedar Oak Flooring based in Middlefield, Ohi...

9 Touko 202548min

Being a Retailer in a Luxury Florida Market: Brad Rushing of California Designs

Being a Retailer in a Luxury Florida Market: Brad Rushing of California Designs

Brad Rushing of North Palm Beach, Fla.-based California Designs discusses what it is like being a retailer in one of Florida’s luxury markets, what he learned about business and people from his father...

18 Maalis 20251h 6min

From Milling His Own Flooring To Installing It on Jobs: The Unique Career of Young Pro Jack Horton

From Milling His Own Flooring To Installing It on Jobs: The Unique Career of Young Pro Jack Horton

Jack Horton’s father was a doctor, but he encouraged his four sons to go into the trades, and at age 16 Jack was learning to run a sawmill. Today, at age 30, he is a wood flooring contractor who insta...

12 Helmi 202555min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
sijoituspodi
rss-draivi
inderespodi
rss-sami-miettinen-neuvottelija
rss-lahtijat
rss-bisnesta-bebeja
rss-karon-grilli
rss-seuraava-potilas
rss-paasipodi
vapauta-supervoimasi-podcast