Gatorade Sweats the Competition | Defending the Title | 3
Business Wars11 Maalis

Gatorade Sweats the Competition | Defending the Title | 3

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investing millions in their competing product, Powerade. And Powerade’s rise is only the beginning of Gatorade’s woes. As the science of sports drinks evolves, can Gatorade still keep up with its younger rivals?

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Jaksot(666)

Gap's Revival | Back in Blue | 2

Gap's Revival | Back in Blue | 2

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Gap's Revival | Faded Khakis | 1

Gap's Revival | Faded Khakis | 1

It’s 2016, and a fire is ripping through a Gap distribution center in Fishkill, New York. When the smoke clears, thousands of Gap T-shirts, khakis, and jeans are reduced to ash. But one analyst sees g...

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In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist,...

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The Rise and Fall of Peloton | Pedal On | 3

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Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue as ...

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As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and cutting d...

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Dieselgate | Running on Fumes | 2

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