111. The Expansion Playbook for CSMs Who Hate Selling

What if the thing standing between you and your next promotion as a CSM isn’t working harder but learning how to spot expansion opportunities without ever feeling like a salesperson?

In this episode, I’m breaking down two ridiculously simple approaches to expansion that you can start using immediately, even on your very next customer call. We’ll walk through the quick “inside-out” method to uncover low-hanging opportunities in your existing accounts, plus the more strategic “outside-in” approach that helps you think like a trusted advisor and connect your customer’s business goals to real revenue opportunities.

By the end of this episode, you’ll start seeing expansion differently… not as selling, but as understanding your customer’s business and connecting the dots in a way that naturally creates growth. If you’ve ever felt uncomfortable with upselling or worried it’s not “your job” as a CSM, this might completely change how you think about your role and your earning potential. Hit play and let’s talk about the playbook most CSMs were never taught.

02:09 – Why Getting Comfortable With Selling is Key for CSM Career Growth

04:01 – The Fastest “Inside-Out” Way to Find Expansion Opportunities

07:59 – Three Natural Questions to Uncover Expansion on Customer Calls

12:47 – The Strategic Power of the “Outside-In” Approach (and Goal Trees)

22:03 – How Treating Expansion as Problem-Solving (Not Selling) Gets You Promoted

FREEBIES & RESOURCES:

🛎️ Actively looking for a job in Customer Success or plan to in the near future? Apply for 1:1 Coaching with me HERE

🛎️ Optimize your resume for Customer Success jobs to land consistent interviews with my FREE Training: https://customer-success-career.captivate.fm/resume

🛎️ Learn how to sell yourself as the best candidate & walk into your next Customer Success job interview with confidence with my FREE Training: https://customer-success-career.captivate.fm/sellyourself

🛎️ Learn how to Master Behavioral Interviews with my FREE Training: https://customer-success-career.captivate.fm/behavioral

CONNECT WITH ME:

❤️ Let's be LinkedIn friends: www.linkedin.com/in/carly-agar/

💭 Got any questions? Send me an email at support@carlyagar.com

HEAD TO THE SHOW NOTES: https://customer-success-career.captivate.fm/episode111

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New episodes drop every Wednesday!

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Jaksot(142)

141. 3 CSM Interview Presentation Mistakes That Get You Cut in the Final Round

141. 3 CSM Interview Presentation Mistakes That Get You Cut in the Final Round

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140. First 90 Days as a CSM: 5 Things That Make Your Manager Think "Good Hire"

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139. 5 Mistakes CSMs Make in the First 5 Minutes of an Interview

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23 Syys 22min

138. LinkedIn Profile Tips for CSMs: 3 Tweaks That Get You Interviews

138. LinkedIn Profile Tips for CSMs: 3 Tweaks That Get You Interviews

You could be the perfect CSM for a role and still never hear from the recruiter simply because your LinkedIn profile isn’t optimized the right way.In this episode, I’m breaking down the three things t...

16 Syys 29min

137. How to Prove ROI to Your Customers (4 EASY Steps)

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If you can’t put a number on the value you’re creating for your customers, you’re going to struggle to prove why they should keep paying for it.That’s why in this episode, I’m breaking down a simple f...

9 Syys 25min

136. 5 Ways the CSM Role is Changing in 2026 (Beyond the Obvious Stuff)

136. 5 Ways the CSM Role is Changing in 2026 (Beyond the Obvious Stuff)

Everyone’s talking about how the CSM role is changing, but what are companies actually looking for in 2026?I analyzed 25 CSM job descriptions from 2025 and 2026, and there were some really interesting...

2 Syys 19min

135. You Nailed the CSM Interview and Still Got Rejected. Here's 4 Reasons Why

135. You Nailed the CSM Interview and Still Got Rejected. Here's 4 Reasons Why

You can nail every interview question and still lose the CSM job offer to someone else.In this episode, I’m breaking down four reasons that happens, and none of them have to do with your experience or...

26 Elo 19min

134. What to (And Not To) Say About AI in Your CS Interviews

134. What to (And Not To) Say About AI in Your CS Interviews

If you think telling a hiring manager you use AI to write emails faster is proving your AI fluency, you might be setting the bar way too low.In this episode, I’m breaking down what hiring managers act...

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