Why the ‘Strava for Women’ Pivoted to Basic Safety First
Tech Talks9 Maalis

Why the ‘Strava for Women’ Pivoted to Basic Safety First

Former four-time British Champion pistol shooter Anna Rehfisch realised early in her athletic career that sports programming, nutrition, and coaching were entirely built on male defaults. When she set out to build Joyna (envisioned as the "Strava for women") her initial passion and primary goal was to integrate menstrual cycle analytics into training, helping women optimise their performance and understand periods of high injury risk.

However, through customer feedback, Anna discovered a much more urgent demand. A need for basic safety. Too many women avoid exercising outdoors for fear of harassment or worse.

Recognising that existing fitness apps base their routing on male-skewed user activity, where a route might be deemed "safe" simply because a group of men ran it, she made the decision to pivot the product roadmap. Joyna delayed the cycle analytics to prioritise building a first-of-its-kind algorithm that generates well-lit, low-crime, and low-isolation routes from scratch, empowering women to exercise outside with confidence.

Watch ‘The AI Skills Paradox: AI is scaling, skills are not’ and join the conversation and add your voice: https://lnkd.in/eCNUDh-2WhatsApp us your comments and questions on +447392087344

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Click here to learn more about our services.

The music on Tech Talks is created by London artist Lemzi.

Jaksot(839)

Meet Two Teenage Leaders Who Will Restore Your Faith in Humanity (We Aren't Kidding)!

Meet Two Teenage Leaders Who Will Restore Your Faith in Humanity (We Aren't Kidding)!

Today's show features a conversation recording at Web Summit with two future (and present) leaders : Raya Mardani and Aarav Sharma. They are 15 and 16 respectively and already building incredible solu...

12 Marras 202525min

The Cost of Waiting: Why Gen Z is Forcing Legacy Finance to Move On-Chain

The Cost of Waiting: Why Gen Z is Forcing Legacy Finance to Move On-Chain

On today's podcast David is talking to Nancy Beaton, President of Uphold, to discuss the high stakes for banks and fintechs entering the fragmented crypto space. She explains that younger generations ...

10 Marras 202518min

Will Your Next Chief Financial Officer Be A Human?

Will Your Next Chief Financial Officer Be A Human?

In today's episode David is joined by founder and entrepreneur Megan Caywood Cooper.Starling Bank and Barclays veteran Megan (Forbes 30 Under 30) details banking’s shift to Agentic AI.She explains why...

7 Marras 202520min

How The Cloud Market Is Being Fundamentally 'Reset'

How The Cloud Market Is Being Fundamentally 'Reset'

The criteria for choosing a cloud partner has fundamentally changed: AI is trumping all previous discussions. On today's podcast Google Cloud’s Chief Revenue Officer Matt Renner joins David to explain...

5 Marras 202527min

Money20/20: Navigating Trust, Tokenization, and a Generational Shift that Will Change FinTech.

Money20/20: Navigating Trust, Tokenization, and a Generational Shift that Will Change FinTech.

David is joined by three FinTech leaders to unpack the urgent themes emerging at Money20/20 in Las Vegas. Richard Winston (Slalom), Sonya Cléroux (Interpolitan Money) and Joseph Dormani (Thomson Reute...

3 Marras 202528min

Finance Is The 100% Sector: Why AI Can’t Replace the Human in Fintech’s Final Mile

Finance Is The 100% Sector: Why AI Can’t Replace the Human in Fintech’s Final Mile

“Banking is 100% of the time business. You've got to get it right. It's got to be compliant and you have to have a sure delivery of movement of funds if that's the business that you're in.”On today's ...

31 Loka 202527min

Is Success Just An Illusion of Luck, Or The Result Of Hardwork?

Is Success Just An Illusion of Luck, Or The Result Of Hardwork?

Today Openbrix founder Shahad Choudhury details his PropTech company's foundational pivot! Originally aiming to revolutionize the rental sector with blockchain, Openbrix abandoned the tech (and the fi...

29 Loka 202531min

The Truth About Communications And FinTech: Trust is the Only Feature That Scales

The Truth About Communications And FinTech: Trust is the Only Feature That Scales

In today's show I'm chatting to a founder, board member, mentor, and fellow podcaster! Kimberley Waldron, founder of Started (the FinTech brand and PR specialists), argues that poor communication, not...

27 Loka 202530min