How ZINTEX Cut Their Agency and Did More With Less

How ZINTEX Cut Their Agency and Did More With Less

Ep.139 - Most remodeling websites look good. Too many still act like brochures. In this episode of Endless Customers, Alex Winter sits down with Shane Rogers, Content Manager at ZINTEX Remodeling Group, to break down what happened when their team stopped relying on outside partners and started building a marketing system they actually own.

Shane shares the real story behind a full website migration, the internal hurdles that came with more transparency, and how their content shifted from “what we want to say” to “what homeowners need to know.” The result was not just better content. It was better outcomes, including more revenue and more in home appointments with fewer total leads.

Highlights include:

  • How ZINTEX moved away from agency dependence
  • Why ownership and clear tracking changed everything
  • What it took to rebuild their website twice
  • How pilot groups helped get sales buy in
  • The metric that proved quality beats volume

If you want your website to drive sales and growth without renting your marketing from someone else, this episode will give you a clear starting point.

Subscribe, leave a review, and follow for more straight talk on content, sales, and building a brand buyers choose.

#EndlessCustomers #WebsiteStrategy #ContentMarketing #SalesEnablement #LeadGeneration #MarketingLeadership

Click here to read the full article!

Shane Rogers

Jaksot(146)

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Ep.146 - In the world dominated by numbers and spreadsheets, TMA Accounting decided that a YouTube channel was an essential part of what they do. In this episode of Endless Customers, Alex Winter sits...

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How Equity Roofing's Pricing Page Drove a 58% Jump in Form Submissions

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Ep.145 - Most contractors won't put prices on their website. Equity Roofing did, and six months later their submissions are up 58%. In this episode of Endless Customers, Alex Winter sits down with Cai...

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Ep.144 - Most businesses don't fail at paid advertising because they picked the wrong platform. They fail because they weren't ready when they launched. In this episode of Endless Customers, Alex Wint...

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The Pricing Estimator That 2x’d Hoel Roofing’s Sales Opportunities

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Ep.143 - Most companies avoid pricing because they think it will scare buyers away. The truth is, avoiding the conversation usually creates more doubt, more friction, and more lost opportunities. In t...

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Ep.142 - Most painting companies avoid talking openly about pricing. David Cook decided to do the opposite. In this episode of Endless Customers, Alex Winter sits down with David Cook, owner of D’Fran...

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The CRM Shift That Helped Kaplan Increase Sales Activity 120%

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Ep.141 - Most companies don't struggle because their teams aren't working hard. They struggle because sales, marketing, and customer service are all working from different places. In this episode of E...

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Ep.140 - Most remodeling companies say the same things. HomePride Bath decided to do something different. In this episode of Endless Customers, Alex Winter sits down with Coley McAvoy, Content Manager...

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