#555 - Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call

#555 - Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call

Learn more: https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Structure Your Call in 3 Parts: Great discovery calls have three distinct chapters—(1) the first five minutes to establish credibility and set your PPO agenda (Purpose, Plan, Outcome), (2) the next 20 minutes to uncover meaningful problems while building trust, and (3) the last five minutes to run your Five Minute Drill and determine if it’s worth setting a next step. Use Discovery Trees to Guide Questions: Map out your prospect’s problems in four layers—situation, operational pain, executive problem, and business impact. Use simple transitions like “so what?” to climb down the tree, and reverse it when execs start with big priorities. Don’t just ask questions—build a roadmap first. Balance Give and Take: If you only ask questions, you’re interrogating. Use playbacks, pile-ons, praise, and parallel stories to add value throughout the call and build trust. Use vertical questions to go deeper on one topic instead of jumping all over the place. Run a Tight Five Minute Drill: In the last five minutes, validate if they want to solve the problem, when they want to solve it, and how they buy. Suggest the timeline and buying process based on what you’ve seen work—not what they think they should do. If they’re serious, schedule the next step while you’re still on the call.

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#571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short

#571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short

Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them into outbound that actually gets responses. 🎙️ ACTIONABLE TAKEAWAYS...

7 Touko 39min

#570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026

#570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026

Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored. Stop pitching your product and start with a specific company problem that creates urgen...

5 Touko 25min

#569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach

#569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach

Get more from Outreach x 30MPC Cut the fluff and win executive buy-in faster by turning complex sales messaging into clear, high-impact ideas your buyer can understand in under three minutes. 🎙...

30 Huhti 31min

#568 (Trailer) - Elite Sales Trainer Critiques BRUTAL Cold Call Objection Gauntlets

#568 (Trailer) - Elite Sales Trainer Critiques BRUTAL Cold Call Objection Gauntlets

Full Video Here Jason Bay breaks down 3 real cold calls and shows exactly where reps lose the meeting and how to fix it Stop pitching your product. Start in the buyer’s world with problems they ar...

28 Huhti 1min

#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll

#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll

In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS: Gri...

23 Huhti 36min

#566 - 3 Brutal Sales Leadership Lessons (Avoid These Mistakes)

#566 - 3 Brutal Sales Leadership Lessons (Avoid These Mistakes)

The sales leadership lessons that changed how Mark Kosoglow leads and scales teams. Mark Kosoglow shares 3 moments that reshaped how he coaches, manages, and hires. Stop creating busywork. Protect r...

21 Huhti 12min

#565 - How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle

#565 - How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle

Kade Hinkle breaks down a repeatable LinkedIn outbound system that turns cold prospects into warm conversations before you ever send the pitch. 🎙️ ACTIONABLE TAKEAWAYS: Use video follow-ups i...

16 Huhti 35min

#564 (Trailer) - I Cold Called For 60 Minutes (And Went Slightly Unhinged)

#564 (Trailer) - I Cold Called For 60 Minutes (And Went Slightly Unhinged)

Full video here Alex Murphy cold calls for 60 straight minutes to see how many meetings he can book in real time. No script no safety net just raw dials real objections and live pipeline building....

14 Huhti 24s

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