Virtually Speaking29 Tammi 2025

Paul Smith: Lead With A Story. Top Storytelling Coach On How To Use Stories To Lead and Sell

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers and the author of three Amazon #1 Bestsellers: “Lead with a Story” (now in its 11th printing, and published in 7 languages around the world), “Sell with a Story”, and “The 10 Stories Great Leaders Tell”; in addition to “Parenting with a Story” and his newest work, “Four Days with Kenny Tedford”. Paul is a former executive at The Procter & Gamble Company and for the last decade+ has trained executives at international giants like Google, HP, Ford, Bayer, and many more.
Paul holds an MBA from the Wharton School at the University of Pennsylvania, and is a 20-year veteran of P&G, where he worked mostly as the director of consumer and communications research for the company’s $6 billion global paper business where he led a research team across four continents. He also held leadership positions in corporate finance, manufacturing plants, and sales working closely with major global retailers like Walmart, Costco, and Sam’s Club.
After documenting thousands of stories along the way as research for his books, Paul has become a renowned expert on how to identify and craft an effective and compelling story. He helps companies and their leaders craft their corporate stories and teaches the art and science of storytelling and leadership so leaders and team members can be more effective at communicating and selling.
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