Think Fast Talk Smart: Communication Techniques16 Maalis

272. Say What Sticks: The Neuroscience of Memorable Communication

People are forgetful. Here’s how to make your messages more memorable.

After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they remember the right 10%.

Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?”

In this episode of Think Fast, Talk Smart, Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon’s practical techniques will help you ensure your 10% message is the one your audience takes away.

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Chapters:

(00:00) - Introduction
(00:54) - Attention vs. Memory
(03:30) - Novelty & Surprise
(04:51) - Why Attention Isn’t Enough
(06:19) - The Power of Priming
(07:52) - Priming in Business Communication
(08:36) - Why Audiences Forget
(11:47) - Smart Repetition
(13:23) - The Final Three Questions
(18:50) - Conclusion

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Jaksot(335)

329. Your Brand is Your Promise: The 4 C’s for Better Communication

“A brand is a promise, and a great brand is a promise well kept.”What does it take to build something people believe in? For Daniel Lubetzky, social entrepreneur and KIND Snacks founder, it starts wit...

5 Loka 24min

328. Ask Matt Anything: Don’t Let Your Communication Fizzle at the Finish

“How you end something often can be as important, if not more important, than how you start.”What’s the best way to wrap up a presentation? How do you stop yourself from repeating the same point? And ...

1 Loka 18min

327. The Human Reset: Reclaiming Authenticity in the Age of AI

“Our imperfections reveal that we’re human.”As AI makes it easier to polish our words, how do we prove that our communication is actually our own? For Matt Abrahams, the answer isn’t to avoid AI, but ...

28 Syys 25min

326. Rethinks: The Secrets to Getting the Information You Need from AI

“Most teams leave the vast majority of their innovation potential on the table.”If you treat artificial intelligence like an oracle, you’ll likely be disappointed. But treat it like a teammate, and Je...

24 Syys 25min

325. Message Market Fit: Turning Great Ideas Into Communication That Lands

“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.”Great work doesn’t always speak for itself. For communication strategist and author...

21 Syys 19min

324. Rethinks: Defining Where We Want AI To Take Us

“If you're worried that a ChatGPT type tool can replace you, you need to [ask]: Why am I communicating? What am I trying to say? Am I being authentic?”Artificial intelligence can now do a lot of thing...

17 Syys 23min

323. Turn Up the Heat: Make Conflict More Constructive

“I’m not saying necessarily fight more, I’m saying fight better.”Conflict doesn’t have to mean avoidance or escalation. Priya Parker, expert facilitator, strategic advisor and author of The Art of Fig...

14 Syys 24min

322. Talk Back: Why Arguing With Yourself Can Help You Flourish

“What you think is not gospel.”Can arguing with yourself make you happier? Martin Seligman, positive psychology pioneer and author of Agency: The Psychological History of Human Progress, says our nega...

10 Syys 21min