Unlocking real-time behavioral data in SaaS: Tim Harrison speaks to Snowplow Analytics' Yali Sassoon

Unlocking real-time behavioral data in SaaS: Tim Harrison speaks to Snowplow Analytics' Yali Sassoon

Today, nearly all businesses are using some form behavioral customer data to drive insight. There is a wide spectrum of sophistication emerging, from small businesses using basic website analytics to understand customer journeys, to SaaS businesses putting behavioral data in the heart of their product, processes and decision-making. In this episode of the Orbit podcast Tim Harrison, a specialist in Hg's data science and analytics team, speaks with Yali Sassoon, co-founder at Snowplow Analytics – a business helping organisations to unlock value from rich customer data.

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Jaksot(64)

Predicting AI: Rob Toews' scorecard from the frontier

Predicting AI: Rob Toews' scorecard from the frontier

Every December, Rob Toews publishes ten AI predictions in Forbes, then comes back a year later and grades himself in public. That habit of putting a stake in the ground, and owning the misses, makes h...

9 Heinä 33min

The rogue agent problem: A conversation with Gil Elbaz at the Hg Digital Summit

The rogue agent problem: A conversation with Gil Elbaz at the Hg Digital Summit

In this episode, John Cranmer is joined by Gil Elbaz, Co-Founder and Chief AI Officer at Onyx Security, the company building the secure AI control plane for the agentic era. Gil, formerly in the CTO o...

10 Kesä 34min

Patrick Debois on why context is the new code: A conversation from the Hg Digital Summit

Patrick Debois on why context is the new code: A conversation from the Hg Digital Summit

The inventor of DevOps explains why AI needs engineering rigour and human collaboration. The engineer who coined "DevOps" in 2009 thinks he is watching the same pattern play out again, only faster. I...

28 Touko 30min

Jonathan Sanders, CEO of Light: fear is not a strategy

Jonathan Sanders, CEO of Light: fear is not a strategy

When Jonathan Sanders pitched Light to investors, the reaction was unanimous: rebuilding ERP would take a decade and a hundred million dollars. He did it in two years, with AI at the core. Today Light...

15 Touko 54min

Evan Goldberg of NetSuite: 3 decades and 2 platform shifts

Evan Goldberg of NetSuite: 3 decades and 2 platform shifts

Evan Goldberg co-founded NetSuite in 1998 with a five-minute phone call to Larry Ellison when his "graphics stuff" wasn't going great. He pioneered cloud computing before SaaS existed, sold to Oracle ...

23 Huhti 31min

Marjorie Janiewicz of Mistral AI: flipping the adoption curve - why SaaS with data can win in an AI world

Marjorie Janiewicz of Mistral AI: flipping the adoption curve - why SaaS with data can win in an AI world

Marjorie Janiewicz has sold enterprise software through every platform shift for three decades: Oracle, MySQL, SAP, MongoDB, HackerOne. Now as Chief Revenue Officer at Mistral AI, she's taking a Frenc...

17 Maalis 51min

The race for alpha: Varun Anand of Clay on inventing a new role and why GTM needs a new AI strategy

The race for alpha: Varun Anand of Clay on inventing a new role and why GTM needs a new AI strategy

Most B2B software founders don't spend four years working on presidential campaigns. Varun Anand did - on Hillary Clinton's 2016 run - and he argues that startups and political campaigns share the sam...

3 Maalis 22min

Everything, everywhere, but not all at once: Hg’s Matthew Brockman on what's really happening in software right now

Everything, everywhere, but not all at once: Hg’s Matthew Brockman on what's really happening in software right now

In this rare internal conversation, Matthew Brockman, Hg's Chief Investment Officer, offers an insider's view on what's actually working versus what's still hype. Far beyond speculation, this is priva...

20 Helmi 38min

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