New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

Today in the business of podcasting:

  • Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others, and marked its first ever official appearance at a North American podcast conference with a keynote from executives Stacey Goers and Jake Shapiro.
  • Podcast Movement confirmed Evolutions will return to SXSW in 2027, following a debut weekend that included keynotes from Apple Podcasts and YouTube, live performances from Andy Grammer, a Penn Badgley conversation, and the inaugural Indie PaC Awards hosted by Killer Mike.
  • YouTube is launching a Top Podcasts Lineup giving advertisers bundled premium ad access across five content verticals: Sports, News, Comedy, True Crime, and Society & Culture.
  • YMH Studios is partnering with Magellan AI to make full multi-platform attribution free for all advertisers and agencies running campaigns across its network, covering RSS audio, Spotify streaming, and YouTube without minimum spend or category restrictions.
  • The Q1 2026 Performance Benchmark Report from Podscribe finds 79% of episodic campaigns now include a simulcast video component, with YouTube accounting for nearly two-thirds of all video podcast impressions, and national advertisers combining podcasting and streaming audio reaching 85% of U.S. adults.


Click here to find links to every story covered and subscribe to the newsletter version of The Download.


Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1047)

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