What is a Customer Persona & How Do You Create One? | Behind the Brand

You’ve established your brand foundations, and now what? How do you transfer all that into the online space? 
In this episode, Ben Rifken and I discuss how to create and use content to communicate you...

16 Elo 202148min

Guess what, my business blew up in just two months of launching and I made over 6 figures with my launch. Actually, that's a lie, and it's a lie that is being fed to many entrepreneurs out there. The ...

2 Elo 202119min

What is human-centred design and what role does it play in branding? How can brands and businesses use design thinking to go beyond the traditional business models and focus on customer empathy and re...

12 Heinä 202152min

Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter? In this episode, Shanna and I talk not only tal...

2 Touko 20211h 11min

Deciding to invest in a brand photoshoot for your small business can be scary and in reality, it isn't as simple as pointing and shooting. In fact, a product photography photoshoot begins way before t...

28 Huhti 202147min

Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced...

5 Huhti 202154min

Most entrepreneurs don't start with venture funding. In fact, many entrepreneurs start with a couple of thousand dollars in the pocket that they've saved up so that they can launch their passion proje...

29 Maalis 202143min

As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and ...

22 Maalis 202129min