How Gymshark took on the sportswear giants - Carly Natalizia

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in finance to leading commercial strategy at Gymshark, Carly offers a unique perspective on leadership, growth, and customer obsession.

We discuss Gymshark’s rise as a challenger brand taking on global sportswear giants, what it’s like working alongside founder Ben Francis, and how the business balances brand and commercial priorities. Carly also shares lessons on sustainable growth, executing big ideas, and how Gymshark keeps its finger on the pulse of its customers.

Sign up to our live event, The Calling, on April 21st here:
https://event.uncensoredcmo.com/events/uncensoredcmo/2044861

Subscribe to our newsletter, The One Thing:
https://newsletter.uncensoredcmo.com/

Listen to our new podcast, Uncensored Renegades:
Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c

Timstamps

00:00 - Start
01:08 - How Carly went from finance to marketing
02:19 - Career advice to Carly’s younger self
04:09 - Why Carly moved from finance to retail and the differences between them
07:28 - The Gymshark story: taking on the sportswear giants
09:02 - What its like working for the UK’s youngest billionaire, Ben Francis
15:07 - Carly’s promotion from Chief Digital Officer to Chief Commercial Officer
16:01 - How Gymshark stay close to the customer
17:21 - How to be an effective leader in the c-suite at Gymshark
18:44 - How the Chief Commercial Officer and Chief Brand Officer work together
25:04 - How do you maintain sustainable growth
26:46 - Gymshark NYC store launch
29:25 - The success of Gymshark’s “We Do Gym” campaign
31:24 - How to execute great ideas well

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(269)

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning arou...

10 Kesä 59min

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

George Felix, CMO of Chili’s, joins us to tell the story behind one of the most impressive brand turnarounds of recent years. From iconic menu items like chips and salsa and the famous margarita to vi...

3 Kesä 1h 4min

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dange...

27 Touko 1h 4min

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad cho...

20 Touko 1h 3min

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this epis...

13 Touko 44min

Marketing lessons from 20 years at Google - Dan Taylor

Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world’s most influential companie...

6 Touko 48min

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

Zena Arnold, CMO of Sephora, joins us to break down how one of the world’s most influential beauty retailers continues to set the standard for brand, community, and culture.From standout branding to r...

29 Huhti 43min

Marketing in the age of AI with Adobe Enterprise CMO, Rachel Thornton

Rachel Thornton, Enterprise CMO at Adobe, joins us to unpack how one of the world’s leading technology companies is navigating marketing in the age of AI. From brand building in B2B to launching compl...

27 Huhti 39min