Agreena: Regenerative Agriculture, Data, and Carbon Markets
Climate Rising18 Maalis

Agreena: Regenerative Agriculture, Data, and Carbon Markets

Simon Haldrup, founder and CEO of Agreena, joins Climate Rising to discuss how regenerative agriculture can scale beyond early adopters by focusing on farmer economics, data-driven decision-making, and flexible practice “toolboxes” rather than rigid labels. Based on Copenhagen, Agreena combines agriculture, finance and technology to work with 10,000 farmers across 20 countries. The conversation explores why adoption remains challenging despite long-term benefits, including thin margins, short planning horizons, and the risk of yield dips in the initial transition years. Simon also explains how Agreena uses satellite imagery, machine learning, and outcome-based verification to support both carbon credits and carbon insets, and how its two-sided platform aligns farmer incentives with corporate climate commitments. The episode closes with Simon’s perspective on the role of policy, finance, and technology in making regenerative agriculture the “new normal,” and advice for those interested in careers at the intersection of agriculture, climate, and systems thinking.

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Jaksot(139)

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignit...

24 Kesä 39min

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

Artificial intelligence is reshaping how businesses operate — but it is also reshaping how companies think about sustainability. Christina Shim, Chief Sustainability Officer at IBM, joins Climate Risi...

10 Kesä 35min

Using AI to Unlock Geothermal Energy at Scale: Zanskar

Using AI to Unlock Geothermal Energy at Scale: Zanskar

Geothermal energy has long been seen as a promising, but challenging, clean energy resource. Unlike wind or solar, geothermal requires finding heat hidden deep underground, often with little surface i...

27 Touko 49min

David Potere at BCG X: Using AI & Satellites in Climate Solutions

David Potere at BCG X: Using AI & Satellites in Climate Solutions

AI and geospatial technologies are transforming how industries understand and respond to climate challenges. David Potere, Managing Director and Partner at BCG X, joins Climate Rising to describe how ...

13 Touko 38min

Climate Risk Meets Finance: Modeling the Future of Real Estate with First Street

Climate Risk Meets Finance: Modeling the Future of Real Estate with First Street

As climate risks intensify, understanding their financial implications is becoming critical for businesses, investors, and homeowners alike. Ed Kearns, Chief Science Officer at First Street, joins Cli...

29 Huhti 43min

Patagonia Provisions: Regenerative Organic Agriculture and Reimagining the Food System

Patagonia Provisions: Regenerative Organic Agriculture and Reimagining the Food System

Patagonia Provisions General Manager Paul Lightfoot joins Climate Rising to discuss why Patagonia expanded beyond apparel into food, and how regenerative organic agriculture is central to its mission ...

15 Huhti 38min

VF Corporation: Scaling Regenerative Materials Across Global Apparel Supply Chains

VF Corporation: Scaling Regenerative Materials Across Global Apparel Supply Chains

Alyse Russel, Senior Manager of Global Sustainability Programs at VF Corporation, joins Climate Rising to discuss how one of the world’s largest apparel companies is embedding sustainability across a ...

1 Huhti 34min

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