Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

Note: if you are hearing the wrong audio try redownloading the episode or listen here.

What reach does marketing really have? In the murky waters of cause and effect marketers have to figure out where to put their resources and what impact they can make on consumers. In this episode of All Else Equal: Making Better Decisions, hosts and finance professors Jonathan Berk and Jules van Binsbergen talk about how to measure the impact advertising has, and how not to measure it. They then discuss with Florian Zettelmeyer (the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University) about why measuring the effects of marketing is so tricky, some mistakes that have been made in past attempts, and how to avoid them.


Submit your questions to the show here: https://bit.ly/AllElseEqual

Find All Else Equal on the web: https://www.gsb.stanford.edu/business-podcasts/all-else-equal-making-better-decisions


All Else Equal: Making Better Decisions Podcast is a production of Stanford Graduate School of Business and is produced by University FM.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(95)

Rerun: Ep5 "Why You Can't 'Agree to Disagree" with Robert Aumann

Rerun: Ep5 "Why You Can't 'Agree to Disagree" with Robert Aumann

For the end of the year, Jules and Jonathan are taking some well-deserved time off, and wanted to rerun a past episode they love for the new audience who has joined since then.Is it possible to unrave...

27 Joulu 202335min

Rerun: Ep3 “Why Good Stocks Are Not Good Buys” with Cliff Asness

Rerun: Ep3 “Why Good Stocks Are Not Good Buys” with Cliff Asness

For the end of the year, Jules and Jonathan are taking some well-deserved time off, and wanted to re-present a past episode they love for the new audience who has joined since then.Investing in stocks...

20 Joulu 202329min

Ep36 "Institutional Neutrality: Open Debate and Moral Stands" with John Etchemendy

Ep36 "Institutional Neutrality: Open Debate and Moral Stands" with John Etchemendy

What happens when universities and step off the sidelines and take a stance on contentious issues? Are they boarding a roller coaster that they can’t ever get off? In this episode, hosts and finance p...

29 Marras 202324min

Ep35 “Does Common Ownership Affect Product Market Outcomes?” with Martin Schmalz

Ep35 “Does Common Ownership Affect Product Market Outcomes?” with Martin Schmalz

It turns out your airline ticket prices might be affected by common ownership in mutual and index funds, but how? In this episode, hosts and finance professors Jonathan Berk and Jules van Binsbergen w...

23 Marras 202327min

Ep34 “Why Has Private Equity Grown So Much?” with Eric Zinterhofer

Ep34 “Why Has Private Equity Grown So Much?” with Eric Zinterhofer

What accounts for the recent growth of private firms? In this episode of All Else Equal: Making Better Decisions, hosts and finance professors Jonathan Berk and Jules van Binsbergen welcome Eric Zinte...

1 Marras 202329min

Ep33 How Risky Should Your Retirement Savings Be?

Ep33 How Risky Should Your Retirement Savings Be?

In this episode of All Else Equal: Making Better Decisions, hosts and finance professors Jonathan Berk and Jules van Binsbergen discuss the second half of the retirement equation, after going over how...

19 Loka 202324min

Ep32 “Labor Unions and Detroit Struggle” with Larry Katz

Ep32 “Labor Unions and Detroit Struggle” with Larry Katz

With recent strikes making big news, what are the complexities at hand when Unions become involved in the labor force? Some are well known but other effects, both good and bad, have been less obvious....

5 Loka 202326min

Ep31 How Much Should You Save?

Ep31 How Much Should You Save?

How much are you supposed to save for retirement and how do you get there? What is the different advice for people with different plans or risk tolerances?In this episode of All Else Equal: Making Bet...

30 Elo 202327min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
rss-startup-ministerio
inderespodi
pomojen-suusta
rss-rahamania
rss-h-asselmoilanen
herrasmieshakkerit
taloudellinen-mielenrauha
sijoituspodi
rss-vaikuttavan-opettajan-vierella
rss-seuraava-potilas
io-techin-tekniikkapodcast
bakkari-tarinoita-tapahtumien-takahuoneista
rss-tyoelamasta-podcast