Diamonds are Forever | Podcast with Rasesh Shah | Cognitive Cocktail EP-04

In this podcast, learn about how Lab-grown diamonds have gained popularity due to their ethical and environmental benefits, as well as their indistinguishable quality from natural diamonds.

They offer consumers a sustainable and often more affordable alternative to mined diamonds, making them increasingly popular in the jewellery industry. Additionally, advancements in technology have improved their production processes, further driving their popularity. About Mehul Jain - Mehul Jain, the founder of Everbrite Jewellery, is no newcomer in the Gems and Jewellery industry. Having worked with some of the leading industry players in a plethora of roles, Mehul has spent nearly 15 years surrounded by the sparkle of diamonds.

While most players were focusing on the existing US marketspace, Mehul concentrated his efforts on the Indian market, setting up Everbrite Jewellery (EB) in November 2020. Since inception Mehul was clear in his mind – he did not want to join the rat race and thus would avoid the low margin commodity business. His objective was to create a luxury brand of his own in the promising LGD category, one that the masses can resonate with.

He opened a small boutique at Opera House to cater to individual consumers and understand their mindset. The choice of location itself is ironical as Panchratna building in Opera House was once the epicentre of Mumbai’s flourishing mined diamond trade before the business shifted to BDB. Panchratna still has offices of diamond merchants, but the scale has come down. Follow us on social media handles: Instagram - Cognitive Cocktail

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Instagram - Ishan Vaastu instagram.com/rasesh_ishanvaastu Ishan Vaastu website ishanvaastu.com Disclaimer- Before we dive into today's episode, we want to remind you that the views and opinions expressed by the hosts and guests are their own and do not necessarily reflect those of the podcast or its sponsors. The information provided is for educational purposes only, and should not be taken as professional advice. Always consult with a qualified expert or professional regarding any specific questions or concerns you may have. Now, let's get into the show!" #cognitivecocktail #podcast #hindi #trending #ishanvaastu #labgrowndiamonds #labgrowndiamond #jewellery #beauty #raseshshah