Ep. 713 The Untold Story Behind Crypto ETFs and the Next Wave of Adoption

Ophelia Snyder, co-founder of 21Shares, explains how crypto ETFs were built to solve a major accessibility problem—making crypto investable through traditional financial systems. She highlights how early infrastructure challenges required building everything from scratch, while today’s growth is the result of years of groundwork and institutional alignment. The conversation emphasizes that institutional adoption is still in its early stages, with access improving but full integration into portfolios just beginning. Ophelia ultimately argues that the future of crypto lies in seamless, invisible infrastructure where users interact with blockchain technology without even realizing it.

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Chapters

00:00 — Intro: Ophelia Snyder and the $B+ 21Shares exit to FalconX.

02:20 — Origin story: solving crypto’s accessibility problem for everyday investors.

06:53 — Early days: building ETF infrastructure from scratch with no support.

10:12 — Regulatory progress took years of groundwork behind the scenes.

12:11 — Institutional adoption is real—but still in its earliest phase.

15:03 — The end goal: users interacting with crypto without knowing it.

18:46 — ETFs connect crypto to traditional markets and capital flows.

20:56 — Why Bitcoin now reacts to macro trends like AI and interest rates.

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