8. Jen Gray (Stanford): How to Build a Performance Marketing Engine in a PCO Unit
EdUp PCO25 Kesä 2024

8. Jen Gray (Stanford): How to Build a Performance Marketing Engine in a PCO Unit

It’s YOUR time to #EdUpPCO


In this episode:

YOUR guest is Jen Gray, Senior Director of Digital Marketing and Communications at Stanford University’s Center for Professional Development


YOUR host is ⁠⁠Amrit Ahluwalia⁠⁠
Some key questions we tackle:

  • How does marketing in the PCO space differ from marketing across the rest of campus?
  • What are some of the key metrics a performance-driven marketing team in the PCO space needs to monitor?
  • How should marketers in the PCO space think about, measure & communicate their success?


Listen in to #EdUp!

Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!


Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠


Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!


We make education YOUR business!

Jaksot(65)

25. Nelson Baker (Georgia Tech): How to Launch a PCO College Within an Elite University

25. Nelson Baker (Georgia Tech): How to Launch a PCO College Within an Elite University

It’s YOUR time to #EdUpPCO In this episode,   YOUR guest is Nelson Baker, Inaugural Dean for the College of Lifetime Learning at Georgia Tech University.   YOUR host is Amrit Ahluwalia⁠⁠, Executive ...

21 Marras 202421min

24. Rebecca Cook (University of Arizona): How to Decide Whether to Partner When Launching High-Demand Programs

24. Rebecca Cook (University of Arizona): How to Decide Whether to Partner When Launching High-Demand Programs

It’s YOUR time to #EdUpPCO  In this episode, YOUR guest is Rebecca Cook, Director of Continuing & Professional Education at the University of Arizona   YOUR host is Amrit Ahluwalia⁠⁠, Executive Direct...

19 Marras 202428min

23. Ryan Torma (Minnesota) & Lena Patterson (TMU): How Our “Microcredential Moment” Will Impact Higher Ed’s Future

23. Ryan Torma (Minnesota) & Lena Patterson (TMU): How Our “Microcredential Moment” Will Impact Higher Ed’s Future

It’s YOUR time to #EdUpPCO   In this episode,   YOUR guests are Ryan Torma (Executive Director of Professional Development and Lifelong Learning at the University of Minnesota) and Lena Patterson (Int...

14 Marras 202429min

22. Anissa Vega (Kennesaw State): How to Build a Scalable Microcredential Framework that Extends Institution-Wide

22. Anissa Vega (Kennesaw State): How to Build a Scalable Microcredential Framework that Extends Institution-Wide

It’s YOUR time to #EdUpPCO   In this episode,   YOUR guest is Anissa Vega, Associate Vice Provost for Curriculum & Academic Innovation at Kennesaw State University   YOUR host is Amrit Ahluwalia⁠⁠, Ex...

12 Marras 202424min

21. Wendy Colby (Boston University): How Generative AI Can Transform Online Learning at Elite Universities

21. Wendy Colby (Boston University): How Generative AI Can Transform Online Learning at Elite Universities

It’s YOUR time to #EdUpPCO In this episode,   YOUR guest is Wendy Colby, Vice President and Associate Provost of BU Virtual at Boston University   YOUR host is Amrit Ahluwalia⁠⁠, Executive Director o...

7 Marras 202429min

20. Julie Peters (Academica): How PCO is Driving Canadian Higher Ed Transformation

20. Julie Peters (Academica): How PCO is Driving Canadian Higher Ed Transformation

It’s YOUR time to #EdUpPCO   In this episode,   YOUR guest is Julie Peters, President of the Academica Group.   YOUR host is Amrit Ahluwalia⁠⁠, Executive Director of Continuing Studies at Western Univ...

5 Marras 202422min

19. Rene Eborn (Utah State University): How to Align Your IT Infrastructure With Your Growth Strategy

19. Rene Eborn (Utah State University): How to Align Your IT Infrastructure With Your Growth Strategy

It’s YOUR time to #EdUpPCO   In this episode,   YOUR guest is Rene Eborn, Associate Vice President for Digital Transformation, Enterprise and Security at Utah State University   YOUR host is Amrit Ahl...

29 Loka 202425min

18. Mike Frasciello (Syracuse): How PCOs Drive Talent Pipeline Transformation

18. Mike Frasciello (Syracuse): How PCOs Drive Talent Pipeline Transformation

It’s YOUR time to #EdUpPCO   In this episode,   YOUR guest is Mike Frasciello, Dean of the College of Professional Studies at Syracuse University. YOUR host is Amrit Ahluwalia⁠⁠, Executive Director ...

22 Loka 202434min

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