9. Mary-Eleanor Power (Dalhousie): How eCommerce Trends are Reshaping PCO Marketing Best Practice
EdUp PCO16 Heinä 2024

9. Mary-Eleanor Power (Dalhousie): How eCommerce Trends are Reshaping PCO Marketing Best Practice

It’s YOUR time to #EdUpPCO

In this episode,

YOUR guest is Mary-Eleanor Power, Director of Marketing and Communications in the Faculty of Open Learning at Career Development at Dalhousie University

YOUR host is ⁠⁠Amrit Ahluwalia⁠⁠

Some key questions we tackle:

  • What trends are reshaping PCO marketing?
  • What does it take to build an effective PCO marketing engine?
  • How do you define and focus on different target markets as a division that competes locally, nationally and globally?
  • What goes into a rebrand process for a PCO Unit?


Listen in to #EdUp!

Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!


Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠


Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!


We make education YOUR business!


Jaksot(61)

45. Jazz Jackson (TESU): How PCO Shapes Student Success (and Where It Needs to Go From Here!)

45. Jazz Jackson (TESU): How PCO Shapes Student Success (and Where It Needs to Go From Here!)

It’s YOUR time to #EdUpPCO In this episode, YOUR guest is Jasmeial “Jazz” Jackson, Vice Provost and Chief Student Success, Equity and Inclusion Officer at Thomas Edison State University. YOUR host is ...

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44. Jill Pippin (SUNY Oswego): How PCO-Faculty Partnerships Strengthen the University

44. Jill Pippin (SUNY Oswego): How PCO-Faculty Partnerships Strengthen the University

It’s YOUR time to #EdUpPCO In this episode, YOUR guest is Jill Pippin, Dean for Extended Learning at the State University of New York at Oswego. YOUR host is Amrit Ahluwalia⁠⁠, Executive Director of C...

18 Maalis 202543min

43. Carrie Phillips (UA Little Rock): How Higher Ed Marketers are Adapting to the Transforming Market

43. Carrie Phillips (UA Little Rock): How Higher Ed Marketers are Adapting to the Transforming Market

It’s YOUR time to #EdUpPCO In this episode, YOUR guest is Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. YOUR host is Amrit Ahluwalia⁠⁠, Exec...

11 Maalis 202524min

42. Sasha Tomic (Boston College): How PCO Units Translate Institutional Mission to Non-Traditional Audiences

42. Sasha Tomic (Boston College): How PCO Units Translate Institutional Mission to Non-Traditional Audiences

It’s YOUR time to #EdUpPCO In this episode, YOUR guest is Aleksandar (Sasha) Tomic, Associate Deanfor Strategy, Innovation and Technology at the Woods College of Advancing Studies at Boston College. Y...

4 Maalis 202526min

41. Kelly Otter (Georgetown): How PCO Units Can Translate Institutional Prestige to Professional Audiences

41. Kelly Otter (Georgetown): How PCO Units Can Translate Institutional Prestige to Professional Audiences

It’s YOUR time to #EdUpPCO In this episode, YOUR guest is Kelly Otter, Dean of the School of Continuing Studies at Georgetown University. YOUR host is Amrit Ahluwalia⁠⁠, Executive Director of Continui...

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40. Jenn Chambers (Duke): How PCO Units Can Align with Alumni Engagement Colleagues

40. Jenn Chambers (Duke): How PCO Units Can Align with Alumni Engagement Colleagues

It’s YOUR time to #EdUpPCO In this episode, YOUR guest is Jenn Chambers, AVP for Learning Innovation at Duke University. YOUR host is Amrit Ahluwalia⁠⁠, Executive Director of Continuing Studies at Wes...

18 Helmi 202530min

39. Robert Bruce (Rice): How Metropolitan PCO Units Drive Community Growth

39. Robert Bruce (Rice): How Metropolitan PCO Units Drive Community Growth

It’s YOUR time to #EdUpPCO   In this episode,   YOUR guest is Robert Bruce, Dean of the Glasscock School of Continuing Studies at Rice University   YOUR host is Amrit Ahluwalia⁠⁠, Executive Director o...

11 Helmi 202529min

38. Marc Austin (Augusta): Lessons Learned from Launching a PCO Unit

38. Marc Austin (Augusta): Lessons Learned from Launching a PCO Unit

It’s YOUR time to #EdUpPCO   In this episode,   YOUR guest is Marc Austin, Founding Dean of AU Online and Associate Provost of Augusta University   YOUR host is Amrit Ahluwalia⁠⁠, Executive Director o...

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