How one big Super Bowl ad agency is embracing A.I.

How one big Super Bowl ad agency is embracing A.I.

AI is coming to next year's Super Bowl commercials. Claire Atkinson turns to Goodby, Silverstein & Partners, a creative agency based out of San Francisco and New York, and talks with co-chair Jeff Goodby and Chief Creative Officer, Margaret Johnson. Here's what they have to say about how the Hollywood strikes are impacting SuperBowl and how AI will hit entry level jobs in the industry. They also share what it was like recreating Salvador Dali, plus why they aren't impressed with Threads. For more from The Media Mix subscribe to the podcast and substack click on the link. You can also reach the team to pitch ideas at themediamixus@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(23)

How Artificial Intelligence is Being Used in Local Journalism Plus Optimism in the News-Desert

How Artificial Intelligence is Being Used in Local Journalism Plus Optimism in the News-Desert

“I am very optimistic about local journalism,” says Informed California Foundation CEO Geoffrey King, but why? On this episode of The Media Mix, Claire Atkinson talks with Jim Brady of the Knight Foun...

2 Heinä 202437min

Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation

Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation

The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the fut...

27 Kesä 202427min

Will.i.am on music, brands and our AI future.

Will.i.am on music, brands and our AI future.

The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing A...

21 Kesä 202446min

Who will buy Shari Redstone’s Paramount?

Who will buy Shari Redstone’s Paramount?

Paramount-Skydance merger talks end after Redstone pulls the rug on the $8 billion deal. On this extended episode of The Media Mix, Claire Atkinson talks with three seasoned media reporters on why mon...

14 Kesä 202443min

Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset

Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset

How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global po...

6 Kesä 202429min

The Podcast Show in London, The Making of a True Crime Podcast, and Applying Journalism to Podcasting

The Podcast Show in London, The Making of a True Crime Podcast, and Applying Journalism to Podcasting

We bring you inside The Podcast Show in London and a look at the podcast industry with Press Advance host Johanna Maska and former CNN anchor Carol Costello who won recognition from Apple with her pod...

31 Touko 202427min

Cannes Film Festival’s Promise, The Power of Mubi and Why Filmmakers can take Adventurous Risks

Cannes Film Festival’s Promise, The Power of Mubi and Why Filmmakers can take Adventurous Risks

Cannes Film Festival was dominated by talk of big movies like “Megalopolis,” streaming, YouTube and Mubi. The Media Mix host Claire Atkinson offers reporting from the competition then talks with two i...

24 Touko 202431min

“Narcos” Co-Creator Chris Brancato, on the Series’ Addictive Qualities & How His Latest Project, “Hotel Cocaine,” is Coming Together

“Narcos” Co-Creator Chris Brancato, on the Series’ Addictive Qualities & How His Latest Project, “Hotel Cocaine,” is Coming Together

Narcos co-creator Chris Brancato talks about his latest project slated for MGM+ with Claire Atkinson. What you can expect from “Hotel Cocaine,” plus his thoughts on the glamourization of drugs in ente...

13 Joulu 202328min

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