Ladies Who Launch29 Loka 2025

Ep 49: How Anastasia Soare Turned $5,000 into a $3 Billion Brow Empire

Discover how Anastasia Soare turned one brilliant idea — the perfect brow — into a global beauty powerhouse.

When Anastasia Soare arrived in America, she barely spoke English and had $200 to her name. Today, she’s the founder of Anastasia Beverly Hills, one of the most influential beauty brands on the planet.

In this episode, Rochelle Humes uncovers the incredible journey behind the woman who redefined eyebrows and built a $3 billion business from the ground up. Anastasia opens up about her early days as an immigrant, the moment she spotted an untapped opportunity in the beauty industry, and the powerful lessons she learned about resilience, self-belief, and doing every job in your business.

This is more than a beauty story — it’s a masterclass in building something iconic from nothing.

Tune in for real talk, raw lessons, and inspiration to build your own version of success.

Key Talking Points

1. Early Life in Romania & Lessons in Resilience

00:01:25 – 00:07:22

2. Immigrating & Adapting to Life in America

00:11:08 – 00:15:32

3. Entering the Beauty Industry

00:17:23 – 00:19:45

4. Eyebrow Technique & Business Foundation

00:19:45 – 00:22:30

5. Starting and Growing Her Own Salon

00:23:05 – 00:27:56

6. Press, Celebrities & Oprah Winfrey Moment

00:30:01 – 00:33:01

7. Launching Products & Scaling

00:33:21 – 00:43:05

8. Advice for Entrepreneurs

00:53:31 – 00:54:39

FOLLOW ANASTASIA

https://www.instagram.com/anastasiasoare/

https://raisingbrowsbook.com/

Anastasia Beverly Hills: https://www.instagram.com/anastasiabeverlyhills/

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

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Ep 80: Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real stor...

3 Kesä 1h 9min

Ep 79: Behind Space NK's Viral Miami Influencer Trip

The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space...

27 Touko 56min

Ep 78: Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in sup...

24 Touko 38min

Ep 77: Building Never Fully Dressed: Turning Customers Into Lasting Community

Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.In this episode of Ladies Who L...

20 Touko 1h 13min

Ep 76: How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting ...

13 Touko 1h 20min

Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick

Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled,...

6 Touko 1h 13min

Ep 74: How SOJO Got Into Selfridges: The Real Story

Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising...

29 Huhti 1h 4min

Ep 73: Building SheerLuxe: The build, growth and £40M sell

In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, an...

22 Huhti 1h 18min