Inside ILIA’s Growth: The Realities Of Building A Beauty Brand

Inside ILIA’s Growth: The Realities Of Building A Beauty Brand

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.


We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.


In this episode, we cover:

  • How Sasha’s formative years shaped the vision for ILIA
  • The beginning of clean beauty and what it took to stand out in a new category
  • The realities of scaling a beauty brand
  • Raising money as a female founder
  • Why Sasha decided to bring in a CEO, and how she knew it was time to step back
  • Navigating balance as a woman in business, leadership, and life


If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.


We Are Ladies Who Launch!


CHAPTERS

00:00 Introduction to Sasha Plasic and ILIA Beauty

05:17 School Years and Early Career Aspirations

11:24 The Birth of ILIA Beauty

19:14 Early Business Challenges and Breakthroughs

26:10 Scaling Challenges and Operational Growth

32:49 Balancing Personal Life and Business

35:24 Selling ILIA Beauty

37:03 Bringing In a CEO

44:16 Future Plans and Product Development

46:31 Rapid Fire Questions

56:11 Final Thoughts and Advice for Entrepreneurs


🔔 New episodes every Wednesday — subscribe so you never miss a launch.


FOLLOW SASHA

Instagram:

https://www.instagram.com/sashaplavsic/

https://www.instagram.com/iliabeauty/

TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB


FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(103)

The UK's #1 Nut Butter Started In A Shed: Pip Murray | Ladies Who Launch

The UK's #1 Nut Butter Started In A Shed: Pip Murray | Ladies Who Launch

Before Pip & Nut became the UK's number one nut butter, Pip Murray was living in a garden shed. Pre-launch and out of money, she entered a competition for a startup to work rent-free for three months,...

4 Marras 50min

The Truth About Building Saie Into A $100M Brand: Laney Crowell | Ladies Who Launch

The Truth About Building Saie Into A $100M Brand: Laney Crowell | Ladies Who Launch

Laney Crowell launched Saie in November 2019, just months before the world shut down. Since then, she has built it into a beauty brand with more than $100 million in annual sales, growing over 50% yea...

28 Loka 42min

Why Do We Celebrate Women On The Way Up, Then Tear Them Down?: Patricia Bright, Sam Faiers & Isobel Lorna | Ladies Who Launch

Why Do We Celebrate Women On The Way Up, Then Tear Them Down?: Patricia Bright, Sam Faiers & Isobel Lorna | Ladies Who Launch

For our 100th episode, we're doing something we've never done before: our first ever round table. Rochelle is joined by Patricia Bright, Sam Faiers and Isobel Lorna for an honest conversation about wh...

21 Loka 1h 18min

"Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch

"Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch

Millie Kendall OBE has spent more than 30 years shaping the British beauty industry. She launched Shu Uemura and Aveda in the UK, co-founded the iconic makeup brand Ruby & Millie with Ruby Hammer, and...

14 Loka 1h 4min

Launching Eulah!

Launching Eulah!

This week on Ladies Who Launch, we're doing something a little different. Instead of sitting down with an incredible woman, we're taking you behind the scenes of the biggest moment of Rochelle's busin...

7 Loka 12min

Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers a...

30 Syys 46min

Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand

Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand

Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ ...

23 Syys 29min

"Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch

"Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch

Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide.In this episode, she breaks down exactly how she split her first ...

16 Syys 1h 12min

Suosittua kategoriassa Liike-elämä ja talous

vallattomat
sijotuskasti
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
psykopodiaa-podcast
rss-inderes
ostan-asuntoja-podcast
rss-yritys-ja-erehdys
rss-hereilla
pomojen-suusta
rss-paasipodi
rss-pelastetaan-strategia
rahapuhetta
rss-sami-miettinen-neuvottelija
leadcast
yrittaja
rss-sahkaripodi
sijoituspodi
asuntoasiaa-paivakirjat