102: Blue Moon & Ceria Beverage Founder Keith Villa: Exploring Uncharted Territory in Beer With Cannabis

102: Blue Moon & Ceria Beverage Founder Keith Villa: Exploring Uncharted Territory in Beer With Cannabis

Keith Villa is an unlikely advocate for cannabis-infused non-alcoholic beer. The cerebral PhD with a molecular biology background spent more than three decades working for Coors, with two decades focused on creating and building the Blue Moon brand, and today he approaches the subject of cannabis beer with a scientist’s rigor and a marketer’s soul. In this conversation, he lays the groundwork for his current exploration, discussing the ins and outs of brewing Belgian-style witbiers (from grist composition to mash regimens that lock in stable haze and substantial head), the value of ritual and drama in beer service, and thinking beyond style strictures when envisioning beers. From there, he delves into the new opportunities that blending beer with cannabis provides—utilizing terpenes common to both hops and cannabis to promote certain physiological effects—before finishing with a primer in the process and technical concerns around de-alcoholizing beer.

This episode is brought to you by:
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Clarion Lubricants (https://www.clarionlubricants.com): Clarion Lubricants, balancing barley and hops is your expertise, food-grade lubricants is ours. The team at Clarion knows that when it comes to making great beer, you’re the expert, and when it comes to supplying food-grade lubricants backed by service-oriented professionals, they're the experts. Clarion will work with you to create an efficient lubrication program that helps protect your brewery. To speak with an expert dial 1-855-MY-CLARION (855-692-5274) or visit clarionlubricants.com. Clarion Lubricants. The expert that experts trust.

Country Malt Group (https://countrymaltgroup.com): With over 200 years of combined experience in the craft beverage industry, Country Malt Group’s dedicated sales and support staff understand the importance of excellent ingredients, product knowledge, and expertise in making great beer. Country Malt Group’s mission is to provide the products and services you need while making the process of ordering ingredients easy – the focus is to inspire your best craft! Order online at shop.countrymalt.com | @CountryMalt

Jaksot(469)

461: Von Ebert and Zero Gravity Save Money and Make Better Beer with Process Aids

461: Von Ebert and Zero Gravity Save Money and Make Better Beer with Process Aids

In this episode, produced in partnership with RahrBSG, we’re taking a close look at process aids in the brewhouse and cellar, from anti-foaming agents and finings to enzymes and more. Whether you’re t...

24 Helmi 1h 8min

460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

Last week, we hosted a series of three webinars focused on different aspects of nonalcoholic brewing. In this episode of the podcast, we share an excerpt from the first session—focused on formulation—...

21 Helmi 59min

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

Generally speaking, there’s some correlation between brewery scale and lager quality—and while there are plenty of exceptions to that rule, there’s no denying that honing lagers into the best versions...

13 Helmi 1h 9min

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

Through his decades of work in the brewing industry, many spent in R&D and quality at Sierra Nevada, Tom Nielsen has played a critical role in getting craft beer a seat at the broader brewing table. W...

6 Helmi 1h 18min

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

Fritz Family founder Cory Buenning brewed from the mid-90’s through the mid 20-teens for Wyoming craft beer pioneers Snake River, but the itch to do his own thing was strong, and after returning to Co...

30 Tammi 1h 8min

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

For Jaron Anderson of Helper Beer, listening to the beer itself, rather than following prescribed rules, is the only way to improve it. He’s well-versed in the theory, but not a slavish adherent to do...

23 Tammi 1h 15min

455: Doug Veliky of Beer Crunchers Offers His Predictions for Craft in 2026

455: Doug Veliky of Beer Crunchers Offers His Predictions for Craft in 2026

Doug Veliky, now of beverage consulting firm BrightBev, author of the BeerCrunchers newsletter and blog, and the personality behind the Beer Aficionado social media account, has a knack for explaining...

16 Tammi 1h 21min

454: Ronald Mengerink of Dochter van de Korenaar is Still Hoping to Make the Perfect Beer

454: Ronald Mengerink of Dochter van de Korenaar is Still Hoping to Make the Perfect Beer

De Dochter van de Korenaar is unusual even for Belgium—a country full of brewers who don’t particularly enjoy being hemmed in by style definitions. Founder Ronald Mengerink has a passion for aging bee...

9 Tammi 1h 7min

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