105: August Schell's Jace Marti on Creating Distinctive Lagers and Historically-Inspired Berliner Weisse

August Schell is not a new brewery, and sparking attention from today’s craft beer consumer is more difficult than ever. But in this conversation, Jace Marti (Assistant Brewmaster and 6th generation of the Schell family) dives deep into the storied lager brewer’s evolution of recipe and technique for marquis beers like their Pilsner, explains how they develop and change beers over time, and outlines the thorough way they went about launching a sour program that feels germane to the Schell brand (while also making great beer). Their craft Pilsner is on version 4.0, and has seen many changes since its launch in the 1980’s. Today, they even borrow techniques from IPA brewers, like dry-hopping during active fermentation, and apply them to their lager process—adding hops at 24 hours to the cold lager fermentation. Other moves, like shifting hot side hops to a middle addition rather than early addition, changing up the base malt, and embracing “modern” noble hops have helped them build a Pilsner that’s both to style and distinctly theirs. On the sour side, Marti recounts the deep historical research into Berliner Weisse that led to them building house cultures for mixed fermentation, and touches on everything from maintaining and selecting cultures to cleaning process and fruit usage. How does a 160-year-old brewery balance the weight of tradition with the need to be innovative? Listen in… This episode is brought to you by: G&D Chillers (https://gdchillers.com): As the brewing industry’s premier choice for glycol chilling, G&D Chillers has set the standard on quality, service, reliability and dedication to their customer’s craft. For 25 years G&D has led the way with innovative solutions for the craft brewing industry. Contact G&D Chillers today at 800.555.0973 or reach out online at Gdchillers.com. Mention Craft Beer and Brewing podcast and you’ll receive up to $1000 worth of glycol with the purchase of any new G&D chiller unit. Tavour (https://about.tavour.com): Tavour makes it possible to access and discover the highest-rated craft beers from all over the world through the free mobile app. Twice a day you get access to a new limited beer from an independent craft brewer. Imagine sipping a Vanilla Ice Cream Stout from Wild Leap Brewing in Georgia or Juicy Bits IPA from WeldWerks in Colorado. Join the independent beer community today and get $10 in beer money with code “brewing”. Clarion Lubricants (https://www.clarionlubricants.com): Clarion Lubricants, balancing barley and hops is your expertise, food-grade lubricants is ours. The team at Clarion knows that when it comes to making great beer, you’re the expert, and when it comes to supplying food-grade lubricants backed by service-oriented professionals, they're the experts. Clarion will work with you to create an efficient lubrication program that helps protect your brewery. To speak with an expert dial 1-855-MY-CLARION (855-692-5274) or visit clarionlubricants.com. Clarion Lubricants. The expert that experts trust. Brew Guru (https://www.homebrewersassociation.org/brew-guru/): Brew Guru, the free mobile app that alerts you to local discounts on beer, food, and homebrewing supplies! Created by the American Homebrewers Association, Brew Guru is your essential guide to brewing and drinking great beer. Start a 30-day free trial, no credit card info required, when you download Brew Guru for iPhone or Android.