Ep. 2641 Italian Wine in Boston: Consumers, Distribution Landscape & Social Media — with Brittany Tangora IWA | Masterclass US Wine Market

Welcome to Episode 2641 of the Italian Wine Podcast. In this episode, Juliana Colangelo speaks with certified sommelier Brittany Tangora, based in Boston, about the position of Italian wine in the Boston market and the evolving role of digital platforms influencing consumer behavior. Key Takeaways: Italian wines in the Boston market – An overview of how Italian wines perform in Boston, including consumer preferences, the role of distributors, and which styles resonate most with local drinkers. Social media and wine buying behavior – How digital platforms influence consumer discovery, education, and purchasing decisions in today’s wine market. Women in the wine industry – Brittany shares her perspective on navigating the wine world as a woman and why representation and inclusivity matter for the future of the industry. More about the guest: Brittany Tangora is a Certified Sommelier and Wine Director at Nautilus Pier 4 in the Boston Seaport district. She began building her career early, earning her Certified Sommelier credential through the Court of Master Sommeliers after completing the sommelier certification program at the International Culinary Center. She later became an ambassador through Vinitaly International Academy. Her professional experience includes roles at The Twisted Vine, Post Wine & Spirits, and working as a wine sales representative in Manhattan. During the pandemic, she launched the digital platform Wine With Britt, where she shares educational and approachable wine content with a growing audience. Connect: Website: https://www.thenautilus.com/our-story/ Instagram: https://www.instagram.com/brittanytang31/ Facebook: https://www.facebook.com/brittany.tangora.9 More about the host: Juliana Colangelo is the Director of Marketing at T. Edward Wines & Spirits, the NYC-based national importer and distributor. She leads the company’s marketing strategy across a growing portfolio of global wine and spirits producers, driving brand development, trade engagement, and national visibility during a period of significant expansion. Previously, Juliana was Senior Brand Manager at Frederick Wildman & Sons, where she played a key leadership role in the Italian wine division, overseeing marketing strategy for shareholder brands within the Gruppo Italiano Vini and Cantine Riunite portfolios. Prior to that, she served as Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S., where she opened the firm’s first secondary headquarters in California in 2016, establishing its Bay Area office. Over the past decade, Juliana has become one of the most dynamic and influential marketing and communications executives in the wine industry. She is widely recognized as a mentor and connector for women in beverage alcohol, leveraging her network to create opportunities and elevate others in the field. Juliana has been featured in Forbes, Fortune, and other leading publications speaking on the future of wine marketing and consumer growth. Connect: Instagram: https://www.instagram.com/julezcolang/ Facebook: https://www.facebook.com/jules.colangelo/ Twitter: https://x.com/JulezColang LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast LinkedIn: https://www.linkedin.com/company/italianwinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp Youtube: https://www.youtube.com/@mammajumboshrimp If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!