Supply Chain Decoded | Feat. Blythe Milligan, Everything is Logistics & CargoRex

Blythe Milligan is back, and this conversation feels like a full-circle moment. Three years after her first appearance on The Transfix Take On, Blythe returns to sit down with Jenni Ruiz for a candid, funny, and deeply honest conversation about what it really takes to build a podcast that lasts, a brand that sounds like you, and a platform that actually serves the freight industry. As the host of Everything is Logistics and the founder of CargoRex, Blythe has become one of the most trusted voices in freight media. In this episode, she opens up about the editorial changes she’s made over the last year, the limits of AI in creative work, why great content still requires gut instinct, and how podcasters can protect their voice in a sea of copycat conversations. She also shares the story behind CargoRex, her ambitious effort to create a smarter, more human-centered research engine for logistics. Jenni and Blythe also get into the intimacy of podcasting, what kills a show before it ever finds its audience, the rise of women-led communities in logistics, and why supply chain should stop being treated like a background function and start being recognized for what it really is: a business driver, a brand differentiator, and a human story. This episode is part media masterclass, part freight deep dive, and part love letter to the creators and operators doing the work with heart. Listen & subscribe to Everything Is Logistics: https://everythingislogistics.com/ Learn more about CargoRex: https://cargorex.io/ Listen to Blythe's previous Transfix Take On episode: https://soundcloud.com/transfix-take-podcast/the-transfix-take-on-authentically-good-marketing-in-trucking-with-blythe-brumleve -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.