Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing
Sticky Branding15 Maalis 2022

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

The companies that act fast and adapt faster have the advantage. Chris White, CEO of Fruitland Manufacturing, comes on the Sticky Branding Podcast. He shares how his company captured market share by moving faster than the competition.

When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland's sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.

Chris White is the CEO of Fruitland Manufacturing. Chris joined the company in 2014 as President and acquired the company in 2019. Under his leadership, Fruitland has grown into the global leader of mobile vacuum pumps with the brand, "One Tough Pump."

In This Episode

  • 10 weeks before the pandemic struck, Chris White and his partner acquired Fruitland Manufacturing. In a matter of days, everything changed.
  • How Chris and his team moved fast and responded to customer demands, and captured market share.
  • While competitors cut their sales and marketing budgets, Fruitland expanded theirs. They repositioned their brand as "One Tough Pump."
  • Strong leaders focus on their people. Chris spoke the truth about what they knew and didn't know, and communicated constantly with his employees.

Jaksot(16)

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, "The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30...

29 Maalis 202224min

The Ice Cream Brand You've Tried but Didn't Know — Interview with Ian Scates, President of Central Smith

The Ice Cream Brand You've Tried but Didn't Know — Interview with Ian Scates, President of Central Smith

If you've had ice cream in any Canadian restaurant, chances are it was made by Central Smith. Central Smith is one of Canada's largest ice cream manufacturers. Ian Scates, President of Central Smith, ...

1 Maalis 202228min

Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young

Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young

Marketers can have big ideas and visions for their businesses, but unless they implement those ideas are just dreams. Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky B...

15 Helmi 202222min

Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable

Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable

The digital world is not easy to use for about a billion people! Every day we use tools and technology that seem absolutely intuitive and easy to use — unless you have a disability. Abid Virani, COO o...

1 Helmi 202228min

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics

Learngistics lost 90% of its revenue due to the pandemic. Louis Trahan, founder of Learngistics said, "We had a choice: fight or close. We chose to fight." Louis joins us on the Sticky Branding Podcas...

18 Tammi 202224min

How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity

Simple Clarity is the ability to describe your brand and what makes it unique in 10 words or less. That's easier said than done! It's amazing how few companies can clearly explain their services. They...

4 Tammi 202226min

Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion

Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion

Quantum eMotion is a publicly-traded company that is transforming the IT security sector with quantum computing. They create algorithms that are virtually unhackable. Francis shares key lessons on lea...

21 Joulu 202125min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta