Salesforce's Contentful Buy and the Future of GTM
TLDR: Salesforce just acquired Contentful, and everyone is calling it a marketing story. Kelly and Tiffany make the case that it is actually a sales, enablement, and RevOps story about content becomin...
11 Kesä 31min
Why This AI Company Is Growing Enablement w/ Melina Giakas from Clay
TLDR: While enablement teams everywhere are shrinking and the whole market is racing to automate, Clay is doing the opposite. Melina Giakas explains why her AI-forward enablement team makes reps earn ...
4 Kesä 32min
The AI SDR Lie Every GTM Leader Needs to Hear
TLDR: Founder-led sales got you to seven figures. It won't get you to eight. Gearoid Cox, founder of SalesPipeline, joins us to unpack why most founders can't let go of sales, why AI SDRs are more bra...
28 Touko 29min
The Go-to-Market Levers Your Sales Managers Don't Know They Have w/ Sarah Bedwell
TLDR: Everyone tells sales managers to "be the CEO of your business," but nobody actually explains what that means. Sarah Bedwell does, and the gap between what most frontline leaders are doing and wh...
14 Touko 29min
Why Your Brand Sounds Like Everyone Else's AI Slop with David J. Ebner | Content Workshop
TLDR: AI made content faster. It also made everyone sound exactly the same. David J. Ebner, founder of Content Workshop and author of King Makers, breaks down why the gap between "passable" and "good"...
7 Touko 34min
The CRO Is Dead. Long Live the Chief Revenue Architect.
TLDR; Gong just renamed the CRO role to Chief Revenue Architect. That's not a branding exercise. It's a signal that the top of every go-to-market org is being rebuilt around systems, AI, and the human...
30 Huhti 36min
The Outbound Pivot Every GTM Team Is Getting Wrong | Jason Bay
TLDR: Outbound is harder than it has ever been. Jason Bay, founder of Outbound Squad, breaks down why the predictable revenue era is officially over, why AI is exposing every average seller in the mar...
23 Huhti 40min
Sales Leadership: Why Frontline Sales Managers Are Set Up to Fail
TLDR: Your best sellers are getting promoted into leadership roles with no real training, and both they and the business are paying for it. Tiffany and Kelly break down why the frontline sales manager...
16 Huhti 34min
