Mapping Value Creation w. Mary Adams
The Scaling CFO23 Loka 2025

Mapping Value Creation w. Mary Adams

Most founders track KPIs religiously, but still feel disconnected from what drives their business forward. The problem isn't the metrics. It's the gap between measurement and action. In this conversation, Mark sits down with Mary Adams, co-founder and CMO of Insights7, to explore how the Work to Value framework turns strategic vision into aligned daily execution.

Mary brings 30+ years of experience helping founders move from reactive reporting to proactive alignment. She breaks down why your business exists as a value creation system, how to map your GL to actual operations, and why AI will make organizational clarity necessary. Whether you're struggling to align your team around shared goals, finding your KPIs live in silos, or preparing for the agentic workforce revolution, this episode reveals the framework that turns dashboards into decisions.


Time Stamps:

00:00 Introduction to Scaling CFO

00:29 Guest Introduction: Mary Adams

01:13 The Work to Value Framework

02:42 Aligning Passion, Problem, and Payment

04:11 Building a Unified System for Value Creation

06:59 Empowering Leadership and Teams

08:53 Tracking KPIs and Strategic Goals

11:01 Systemizing Business Processes

17:48 Mary Adams' Background and Insights

19:30 Understanding Financial Statements

19:46 Identifying Silent Drains

21:03 Cost of Value and GL Strategy

22:02 Aligning KPIs and Costs

23:09 Effective Communication and Accountability

24:14 Case Study: Medical Device Company

27:28 The Importance of Clarity

31:09 Leveraging AI for Business Efficiency

36:54 Rapid Fire Questions

38:07 Conclusion and Final Thoughts


Follow Mark and Mary:

Connect with Mark:

LinkedIn: https://www.linkedin.com/in/stilescpa/

Website: https://www.markstilescpa.com


Connect with Mary:

LinkedIn: https://www.linkedin.com/in/maryadamsica/


Website: https://insights7.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(11)

Building A Business, Not a Job w. Karl Hughes

Building A Business, Not a Job w. Karl Hughes

In this episode of The Scaling CFO, host Mark Stiles, CPA and founder of MASCPA, sits down with Karl Hughes, founder of Draft Dev and advisor to service business CEOs. If you've ever felt trapped bein...

1 Tammi 53min

Optimizing Human Talent With AI w. Vivian Chen

Optimizing Human Talent With AI w. Vivian Chen

In this episode of The Scaling CFO, host Mark Stiles, CPA and founder of MASCPA, sits down with Vivian Chen, founder and CEO of Rise Data Labs. If you've ever wondered how to invest in people while em...

18 Joulu 202528min

From Startup Chaos to Elite Partner: Systems That Scale w. Chris Nault

From Startup Chaos to Elite Partner: Systems That Scale w. Chris Nault

In this episode of The Scaling CFO, host Mark Stiles, CPA and founder of MASCPA, sits down with Christopher Nault, founder of Growth. If you've ever wondered how to turn early-stage chaos into predict...

4 Joulu 202545min

Scale Revenue and Relationships w. Jeff Kirchick

Scale Revenue and Relationships w. Jeff Kirchick

Revenue growth without retention is just expensive churn. And sales strategies without financial grounding? That's a recipe for burning cash faster than you're making it.In this episode of The Scaling...

9 Loka 202554min

Why Your Sales Strategy Needs Financial Grounding w. Brett Fritz

Why Your Sales Strategy Needs Financial Grounding w. Brett Fritz

Most founders think the answer to cash crunches or stalled growth is simple: more sales. But more revenue without systems is just chaos with bigger numbers.In this episode of The Scaling CFO, Mark Sti...

25 Syys 202539min

Great Systems Need Great Leaders w. Nefertiti Walker

Great Systems Need Great Leaders w. Nefertiti Walker

Most business owners hit a wall around $1-2 million in revenue, not because of market conditions or cash flow, but because they can't transition from doing everything to leading effectively. In this c...

11 Syys 202547min

Building Brands That Convert w. Ronald Berry

Building Brands That Convert w. Ronald Berry

In this episode of The Scaling CFO, host Mark Stiles, CPA and founder of MASCPA, sits down with Ronald Berry III, founder of Flywheel Consultancy. If you’ve ever felt like your marketing was in motion...

28 Elo 202541min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
lakicast
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rss-rahamania
hyva-paha-johtaminen
rss-karon-grilli
sijoituskaverit
rss-lahtijat
rss-startup-ministerio
rss-paasipodi
rss-oivalluksia-rahasta-elamasta
leadcast
rss-avaimet-menestykseen
pomojen-suusta
rss-yhteyden-ytimessa