The Cult of H-E-B

For many of us, H-E-B is so much more than a grocery store; it's a cornerstone of the community. In moments of crisis, H-E-B shows up as a lifeline. For local makers, it offers a path to get homegrown products onto the shelves. And for everyday shoppers, it's a place that feels unmistakably Texan (butter tortillas included). Host Nikki DaVaughn is joined by Heidi Post, Senior Director of Public Affairs for Central Texas at H-E-B, to unpack how this beloved brand has earned such deep loyalty and why, for so many, it feels almost like a religion. Want some more Austin news? Then make sure to sign up for our City Cast Austin newsletter.. And don’t forget– you can support this show and get great perks by becoming a City Cast Austin Neighbor at membership.citycast.fm Follow us @citycastaustin You can also text us or leave a voicemail. Interested in advertising with City Cast? Find more info HERE If you enjoyed today's interview with Michael Taylor, the Public Information Specialist with Austin Resource Recovery, learn more here. Learn more about the sponsors of this March 25th episode: Duer - get 15% off your first order Window Nation Austin Community Foundation UMLAUF Sculpture Garden + Museum