Kajabi x WorkPlay Branding: Why The 2 billion Dollar Saas Company Believes Creators Should be Focused on a Visual Marketing Strategy
The WorkPlay Podcast26 Tammi 2024

Kajabi x WorkPlay Branding: Why The 2 billion Dollar Saas Company Believes Creators Should be Focused on a Visual Marketing Strategy

Chi is the VP of brand and marketing and Sarah is the director of communications at Kajabi, and they have helped Kajabi become a successful creator commerce platform, with over $6 billion in creator revenue and 85 million people consuming content on their platform. In this episode, Chi and Sarah discuss the importance of visual marketing strategies, the evolution of Kajabi, and how creators can use visuals to connect with their audience and generate more leads and sales.

Key Takeaways:

  1. Learn about Kajabi and how it helps business owners turn their knowledge and passions into digital products.
  2. Understand the importance of visuals in brand and marketing strategies, and how visuals can convey emotion and humanize a brand.
  3. Gain insights into the evolution of Kajabi and how the company has adapted to the changing landscape of creator commerce, emphasizing the need for creators to own their audience and revenue.

Implement the WorkPlay Method HERE


This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe.


If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST



The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

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