Why Social Media is NOT Optional for Small Businesses in 2026

Why Social Media is NOT Optional for Small Businesses in 2026

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing.

You’ll learn about:

  • How to adopt a media-first mindset for any industry
  • The 24-posts-a-day strategy for ultimate reach
  • How to use "Green Screen" commenting to provide daily value
  • Using AI (ChatGPT, Claude, Gemini) to fuel your content research
  • The transition from traditional SEO to AI-driven search results (AEO/GEO)

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