401. The psychology of microtrends

401. The psychology of microtrends

We all want to feel that we fit into a social group. But how does this play out when it comes to trends? From ‘mob wife energy’ to ‘cottagecore’, rapidly-evolving microtrends put more aesthetic-driven content in front of us than ever before, and it can feel hard to keep up. In this episode, we explore the ways that social media, fast fashion and ‘dopamine culture’ can pressure us to buy, how microtrend fatigue is giving way to a new type of self-expression, and how we can healthily navigate our own consumption of microtrends.

We explore:

  • The 5 stages of a trend, and how microtrends are different
  • How world events influence microtrends
  • Why social contagion, social conformity, and individual expression influence our behaviour
  • Why social media and fast fashion have led to an explosion in microtrends
  • The role of ‘dopamine culture’ on our brains
  • Microtrend fatigue, and how ‘vibes’ might be replacing them
  • When to buy, and when to wait

Watch on Netflix

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

Subscribe on Substack: @thepsychologyofyour20s

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

Jaksot(402)

377. Why do we resist change?

377. Why do we resist change?

When we move through our 20s, it can feel like everyone else is making big, brave moves - new cities, new jobs, new relationships - while we’re stuck in the same place, overthinking every possible out...

22 Tammi 39min

376. 7 tips for moving to a new country in your 20s

376. 7 tips for moving to a new country in your 20s

Moving to a new city is one of the most exciting (and emotionally challenging) things you can do in your twenties. Whether it’s for work, study, love, or a fresh start, leaving behind what’s familiar ...

19 Tammi 32min

375. The psychology of friendship trios

375. The psychology of friendship trios

Navigating friendship in your 20s is already complicated – so what happens when we add a third person into the mix? The group chat might be buzzing, there’s always someone to talk to, and belonging to...

15 Tammi 40min

374. The psychology of regret

374. The psychology of regret

In our 20s especially, the fear of regret can seem like every choice has the potential to ‘ruin’ our future - the degree we picked (or didn’t), the person we stayed with, the move we were too scared t...

12 Tammi 25min

373. Why rest makes us feel so guilty

373. Why rest makes us feel so guilty

Modern life has a way of making rest feel suspicious. You can be exhausted, finally take a break, and still hear that nagging voice that you should be doing something more. Somewhere along the line, d...

11 Tammi 32min

372. How to rediscover your personality

372. How to rediscover your personality

So many of us are coming to the realisation that we don't really know who we are anymore. We spend more time consuming other people's lives and personalities through a screen, than actually living out...

8 Tammi 40min

371. The psychology of success

371. The psychology of success

What makes some people successful and others, not? Is it a singular trait, habits, or just luck? In this episode, we break down the psychology and research behind success and what drives successful in...

5 Tammi 36min

370. Your year for doing less and achieving more

370. Your year for doing less and achieving more

At the start of every year, I choose a theme - not just goals, but a guiding philosophy. For 2026, that theme is doing less and achieving more. In this episode, we explore why focus beats busyness, wh...

1 Tammi 31min

Suosittua kategoriassa Koulutus

rss-murhan-anatomia
voi-hyvin-meditaatiot-2
psykopodiaa-podcast
rss-narsisti
adhd-podi
rss-rahamania
kesken
rss-liian-kuuma-peruna
psykologia
rss-duodecim-lehti
rss-eron-alkemiaa
rss-arkea-ja-aurinkoa-podcast-espanjasta
rss-niinku-asia-on
rss-tietoinen-yhteys-podcast-2
rss-vapaudu-voimaasi
rss-finnish-daily-dialogues
rahapuhetta
rss-valo-minussa-2
rss-luonnollinen-synnytys-podcast
rss-helppoa-suomea-learn-finnish-through-comprehensible-input