Mark Shanley on Reclaiming Fun in Advertising

Mark Shanley on Reclaiming Fun in Advertising

Mark Shanley, Executive Creative Director at Adam & Eve/TBWA, shares his perspective on creating advertising people actually want to watch. From working on global brands like Nike and Puma to redefining brand purpose and embracing AI-driven creativity, Shanley discusses how bold, culturally resonant ideas can cut through an increasingly ad-avoidant world. He also reflects on staying relevant in a fast-changing industry and why the best ideas often come from unexpected places. Mark Shanley...

Jaksot(267)

Liz Castells-Heard on Turning Cultural Insight into Business Impact

Liz Castells-Heard on Turning Cultural Insight into Business Impact

Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creati...

29 Huhti 38min

Sophia Angelis on Leading Global Brands with Clarity and Craft

Sophia Angelis on Leading Global Brands with Clarity and Craft

Rupert sits down with Sophia Angelis, strategic marketing leader and founder of Angelis Consulting, to discuss why simplifying complexity—and making space for meaningful human connection—is at the hea...

27 Huhti 17min

Raul Sanches Baronetti on Connection Over Communication in Modern Marketing

Raul Sanches Baronetti on Connection Over Communication in Modern Marketing

Rupert sits down with Raul Sanches Baronetti, Global Strategy Lead at Publicis Groupe, to discuss why connection—not just communication—is the key to modern marketing. They explore the importance of h...

15 Huhti 14min

Mikael Greenlief on How Brands Win Beyond the Ad

Mikael Greenlief on How Brands Win Beyond the Ad

Rupert sits down with Mikael Greenlief, EVP and Head of Media at R&R Partners, to discuss why modern media is no longer about buying impressions, but building momentum. They explore behavior-led plann...

9 Huhti 30min

Brett Schneider on Why Brands Should Behave Like Fans

Brett Schneider on Why Brands Should Behave Like Fans

Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real busines...

8 Huhti 19min

Chuck Meehan on Creative Leadership in a “Dopamine Economy”

Chuck Meehan on Creative Leadership in a “Dopamine Economy”

Chuck Meehan is the Chief Creative Officer at Pavone Group. He shares insights from leading award-winning campaigns, including GM’s EV launches with iconic Super Bowl spots, and discusses why brands s...

7 Huhti 25min

Kandace Williamson on Making Luxury Spirits Culturally Relevant

Kandace Williamson on Making Luxury Spirits Culturally Relevant

Kandace Williamson is the Senior Culture & Entertainment Lead at Diageo. She dives into the evolving world of spirits marketing, from luxury tequila campaigns to engaging Gen Z audiences, sharing how ...

2 Huhti 19min

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