The 4 P's of Marketing: Pricing
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying cost...
29 Huhti 45min
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment...
22 Huhti 48min
The 4 P's of Marketing: Promotion
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can ...
15 Huhti 52min
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attenti...
8 Huhti 48min
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of pr...
25 Maalis 55min
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor an...
18 Maalis 34min
Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights,...
11 Maalis 53min
