How Strategic Communication Plans Impact the Selling Process

Building a successful business is an incredible achievement. When it’s time to consider maximizing and monetizing that work, you're likely focusing on growth multiples, EBITDA, and finding the right buyer.

But a critical element that’s often overlooked is when and how to strategically communicate the sale to stakeholders, employees, clients, and the general public.

In our latest TobinLeff M&A Podcast episode, Partner Janet Tyler, a recognized martech expert who built and sold one of the country’s leading tech PR firms, joins me to discuss why your communications plan can be as important as your financials when you sell your business.

We cover:

• The key internal and external stakeholders you must include in your communications plan, from your core leadership team to your spouse and, most importantly, your clients.

• When and how to disclose your sale process to management without causing disruption.

• The crucial difference between an interview and a relationship-building dialogue with prospective buyers.

• How your strategic communication plan can impact the selling process and a buyer’s perception of you as the owner.

At TobinLeff, we know that M&A isn't just about the money. Selling your business is also about the people, the legacy, and creating an exciting future for your team. This episode will provide you with the strategic foresight to navigate a successful exit, demonstrating to prospective buyers that you are a confident, qualified seller with strong business acumen.

Contact our team when you're ready to sell your business. Our team is always happy to share our expertise on what we’re seeing in the M&A marketplace and discuss how a TobinLeff partnership can help you maximize your selling price.