The Agentic Train Has Arrived! AI Agents and their Role in CX - Content Guru
CX Today2 Huhti

The Agentic Train Has Arrived! AI Agents and their Role in CX - Content Guru

The agentic AI era has arrived, and customer experience is leading the charge. But what does that actually mean for enterprises trying to plan, prioritise, and deploy responsibly? In this interview, CX Today's Nicole Willing speaks with Martin Taylor, Co-Founder and Deputy CEO of Content Guru, about the real shift happening right now in AI-powered CX, and what leaders need to do about it. The conversation covers: What the transition from GenAI to agentic AI actually looks like in practi...

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Hot Takes or Hard Truths? The 2026 AI & CX Reality Check with Transcom

Hot Takes or Hard Truths? The 2026 AI & CX Reality Check with Transcom

Everywhere you turn, the conversation about AI and customer experience sounds the same. AI will replace the contact center. Customers don't want to talk to humans anymore. Automation will fix everythi...

30 Huhti 10min

Trust Becomes the KPI: What the EU AI Act Forces CX Teams to Prove

Trust Becomes the KPI: What the EU AI Act Forces CX Teams to Prove

Trust is moving from a soft signal to a hard CX KPI, and the EU AI Act will accelerate that shift. In this CX Today roundtable, Kane Simms, Nerys Corfield, Dr Scott Allendevaux, and Nick Holme explore...

28 Huhti 57min

Why CX Teams Can’t Afford to Ignore the Network Layer Any Longer

Why CX Teams Can’t Afford to Ignore the Network Layer Any Longer

The network was never supposed to be a CX problem. For years, it wasn’t. Telecom engineers leaned on the PSTN’s built-in inefficiency as a quality guarantee, and the broader industry was happy to leav...

23 Huhti 16min

Adobe Summit 2026: Liz Miller Calls Out the Market on AI Strategy – and She's Not Holding Back

Adobe Summit 2026: Liz Miller Calls Out the Market on AI Strategy – and She's Not Holding Back

From agentic AI to brand intelligence and Firefly's trust-first model, Constellation Research's Liz Miller drops unfiltered insights from the Vegas floor. In this on-the-ground dispatch from Adobe Su...

22 Huhti 23min

How to Benchmark Readiness Before You Scale GenAI

How to Benchmark Readiness Before You Scale GenAI

Technology Journalist, Francesca Roche, sits down with Hideki Hashimura, CRM and CX Strategist at redk. With MIT research showing 95% of enterprise Gen AI pilots failing to deliver measurable ROI, thi...

22 Huhti 18min

Why Most Marketers Can't Actually Prove ROI – And What's Changing

Why Most Marketers Can't Actually Prove ROI – And What's Changing

Marketing budgets have been flat at 7.7% of company revenue — and over 40% of CMOs pushing for more are losing C-suite influence. Why? They can't prove ROI. In this episode, Francesca Roche sits down...

22 Huhti 15min

Why AI Is Not a Silver Bullet to Solve Broken Customer Journeys

Why AI Is Not a Silver Bullet to Solve Broken Customer Journeys

AI is already reshaping customer service, but Simon Thorpe, Director at Pegasystems, argues the biggest shift is not the technology itself. It is the rise in customer expectations and the pressure on ...

22 Huhti 18min

The Trust Crisis in Online Communities: What Brands Are Getting Wrong

The Trust Crisis in Online Communities: What Brands Are Getting Wrong

Speaking with CX Today, Susan Ganeshan, CMO at Emplifi, explores why customer trust in digital community spaces is under mounting pressure, and what brands must do to course correct. As more of the cu...

22 Huhti 18min