Maren Wade Sues Taylor Swift Over Showgirl Trademark Infringement on Merchandise

Taylor Swift is facing a trademark infringement lawsuit from Las Vegas performer and writer Maren Wade over merchandise related to Swift's recent album. According to reporting from the Los Angeles Times, Wade created and trademarked "Confessions of a Showgirl" back in 2015 after launching the column in Las Vegas Weekly in 2014. She has since built the brand into touring productions across the country.

Swift's team attempted to register "The Life of a Showgirl" as a trademark in November 2025, but the U.S. Patent and Trademark Office rejected the application, determining it was confusingly similar to Wade's established brand. Wade's legal team argues that while they respect Swift's creative expression, trademark law exists to protect creators at all levels. They point out that "Confessions of a Showgirl" is Wade's sole trademark and the foundation of her professional identity for over a decade, whereas Swift manages more than 170 active or pending trademark registrations across her entertainment portfolio.

The lawsuit emphasizes that the issue isn't about challenging Swift's right to creative expression, but rather her decision to adopt a confusingly similar designation as a trademark, attach it to goods, and use it as a source identifier in commerce. Wade's legal representatives stated they have great respect for Swift's talent and success but believe trademark law must be upheld uniformly.

In related Taylor Swift news, the megastar recently released an archival music video for "Elizabeth Taylor," giving listeners a nostalgic look at earlier work from her catalog.

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