Copywriters Podcast23 Syys 2019

The Superman Syndrome

Do you ever wonder why the superstars in copywriting, and in other fields, got there?
A friend of mine, Dr. Ben Mack, told me about a book that has some unique insights on the subject. I’ve met a lot of outrageously successful people and I recognized them in every page of this book, even though their names weren’t in it.
I can also say that I know many highly successful copywriters that don’t fit all the descriptions in this book, but I see enough similarities so I am convinced it’s the real deal.
The book is called The Superman Syndrome: You are what you believe. By Dr. Gene N. Landrum. It’s not based on random magical thinking, but on documented facts and quotes from people who have, really, changed the world. It’s very imaginative and very practical, all at the same time.
In case you’re a woman, don’t feel left out. You’re included. Half of the superstars the author writes about are women. He doesn’t call them Supermen; he calls them Wonder Women.
I plucked five powerful ideas from the book so you can use them to notch your copywriting and your business up to the next level.
A lot of these ideas are counter-intuitive, so get ready for a wild ride and some surprises. I think you’ll end up being more optimistic than you expected.
Idea 1: Superstars are so dumb, they are smart
Idea 2: Overachievers Use Insecurity for Empowerment
Idea 3: Iconoclasts are Maniacs on a Mission to the Impossible
Idea 4: Supermen are Weak enough to be Strong
Idea 5: The Path to Empowerment is Paved with Myth and Paradox
Amazon link for book:
Superman Syndromehttps://www.amazon.com/dp/0595346979/ref=cm_sw_em_r_mt_dp_U_Xa4sDbXBT42CA

Download.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(492)

Old Masters Series: A Technique For Producing Ideas

It’s kind of unusual when someone you work with bursts into your office with an urgent problem, and then you proceed to develop a solution to that problem and simplify it over the next 10 years, and t...

21 Syys 35min

The Persuasion Power of IMperfection

It turns out in the larger world of culture and fashion, we’ve reached a breaking point. This is important for copywriting because of something we’ve always known and practiced, and today we’re going ...

14 Syys 29min

Old Masters Series: Robert Collier

He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.”Yet most copywriters don’t know much about him, or even who he is.That w...

7 Syys 32min

Back To School For Copywriters

Somewhere near you, right now, there's a store with a whole aisle of spiral notebooks marked down to 79 cents.The gargantuan engines of the big yellow buses are getting tuned up or are already tuned u...

31 Elo 29min

Protecting Your Freelance Business, With Copywriter Kim Krause Schwalm

How do you make the transition from having a job to being a freelance copywriter?Or, maybe more to the point, if you’re already a freelancer, how do you do what you do and get all the advantages of be...

24 Elo 32min

The Magic Power of DON’T

Nathan came up with the idea for this show, and it started, of all places, in his mom’s kitchen.Here’s what happened: If Mom says dinner will be ready in 30 minutes, Nathan is much less likely to go d...

17 Elo 34min

The Master Key To Persuasion

I was rummaging around on youtube when I came across this video with an outrageous claim:“This book literally teaches you to think like a Harvard lawyer.”My skepticism shot into high gear, but when I ...

10 Elo 33min

More Screenwriting Secrets For Copywriters

This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.One of...

3 Elo 28min