Copywriters Podcast19 Helmi 2024

The Seven Stories In Blockbuster Promotions, with Henry Bingaman

How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has written a promotion that took in more than $100 million.) But in fact, there are precious few copywriters who have done all this and will tell you how. However, our special guest today is one of the few who can, and will—and he’s Henry Bingaman. All told, Henry’s copy has generated well over $300 million. He’s written blockbusters for Newsmax, Natural Health Sherpa, and Money Map Press, as well as other top publishers. And just as important to me, Henry is both trusted and feared by those at the top. I can’t think of a better way to demonstrate trust than by what top copywriter Marcella Allison said: “I practically have Henry Bingaman on ‘speed dial’. Seriously. Whenever I’m faced with a difficult choice, or major business or career decision, he’s the first person I reach out to!” And as for fear, it’s the right kind. The legendary late Clayton Makepeace said, “Henry is on the short list of copywriters I would never dream of going up against. He really is that good.” So now you know a little about Henry. But what you’re going to hear about on today’s show is Henry’s awesome Seven Stories method for writing powerful, long-lasting, chart-topping sales letters and VSLs. Free bonus from Henry: “8 Questions To Discover Your Big Idea” https://www.henrybing.co/idea/
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Old Masters Series– Advertising’s Founder, Albert Lasker

Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works.In this episode of the Old Masters Series, we explore the principles...

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Copywriting Secrets Of Human Nature, With Andrew Gould

Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing com...

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Sales- Friendly Content Marketing

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, inste...

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A-List Copywriter Bullet Secrets, With Kim Krause Schwalm

Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quot...

15 Kesä 35min

Why Your Content Isn’t Getting You Buyers

If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we...

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The Missing Piece That Supercharges Copy

Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this p...

1 Kesä 29min

The Best Type Of Ad To Use In 2026

If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlis...

25 Touko 30min

Screenwriting Secrets For Copywriters

People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like ther...

18 Touko 34min