Old Masters Series– Advertising’s Founder, Albert Lasker
Albert Lasker didn't just become one of advertising's biggest names—he helped invent the way modern direct response marketing works.In this episode of the Old Masters Series, we explore the principles...
6 Heinä 32min
Copywriting Secrets Of Human Nature, With Andrew Gould
Our special guest today didn’t start out planning to be a copywriter, but found his way into it after posting online reviews of his favorite martial arts movies in college, and getting his writing com...
29 Kesä 37min
Sales- Friendly Content Marketing
Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it.Basically, social media encourages you to crave attention and approval, inste...
22 Kesä 35min
A-List Copywriter Bullet Secrets, With Kim Krause Schwalm
Our returning champion today is Kim Krause Schwalm, and she is going to share some amazing and unique information with you.The late Clayton Makepiece, a legend himself in copywriting, said, and I quot...
15 Kesä 35min
Why Your Content Isn’t Getting You Buyers
If you’ve always wondered about content marketing, you’re not alone. It’s a confusing term and there’s no standard definition to describe what it means.It really depends on your point of view.Well, we...
8 Kesä 37min
The Missing Piece That Supercharges Copy
Social media can be a HUGE waste of time, but sometimes when you’re scrolling you come upon a gem.I did last week, and it led to all kinds of crazy thoughts.I was on Twitter/X, and I discovered this p...
1 Kesä 29min
The Best Type Of Ad To Use In 2026
If you’re noticing the advertising landscape changing a lot and changing fast, it’s not your imagination playing tricks on you.Things really are changing.Our special guest a few weeks ago, Mike Pavlis...
25 Touko 30min
Screenwriting Secrets For Copywriters
People always talk about opening your copy with a story, but most of the time, when you say what kind of story, they’ll look at you like you’re an idiot and say, “Hero’s journey, of course,” like ther...
18 Touko 34min
