The Year-End (Holiday) Fundraising Secrets Nobody Uses

The Year-End (Holiday) Fundraising Secrets Nobody Uses

The "Notify First" Trick There's one move that can turn your ho-hum year-end appeal into a home run: notify first!

Before you send a single email or stuff a single envelope, reach out to donors—by phone or email—and announce your campaign is coming.

This one act can boost your response rate up to five times higher. If you actually reach a donor and they feel connected to your cause, half of them will give. Do it well, and that number can soar 70%. Incredible.

But skip the notification and rely only on a generic appeal letter or email? Expect a limp response rate of just 1–3%. Maybe 5% if you're lucky. (It's like brewing coffee without heating the water—you'll still get something brown, but nobody's drinking it.)

Listen in and Learn!

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Jaksot(62)

Your Board Isn't Working: Why a Board Retreat Might Be the Best Investment Your Nonprofit Makes This Year

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Your Board Isn't Working: Why a Board Retreat Might Be the Best Investment Your Nonprofit Makes This Year Most nonprofit leaders know the scene. You're sitting in a board meeting watching the sam...

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Building a Donor Pipeline BEFORE You need It!

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Building a Donor Pipeline BEFORE You need It! Here's a truth most development directors don't want to admit out loud: Your donor base is quietly shrinking. Not because you're doing bad work. Not becau...

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Board Retreat Blunders and Mistakes that Sabotage Retreats

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Board Retreat Blunders and Mistakes that Sabotage Retreats Board retreats are supposed to be powerful. They're supposed to create clarity, alignment, momentum, unity, and ownership. They're meant to b...

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Part 3 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies

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Part 3 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies Most fundraisers spend far too much time worrying about the "perfect ask," as if somewhere out there is one magical...

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Part 2 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies

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Part 2 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies Most fundraisers spend far too much time worrying about the "perfect ask," as if somewhere out there is one magica...

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Part 1 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies

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Part 1 of 3: Ask Better, Raise More Money -- Fundraising Ask Tactics and Strategies Most fundraisers spend far too much time worrying about the "perfect ask," as if somewhere out there is one magical ...

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Unresponsive Donors: A Smarter Way to Respond

Unresponsive Donors: A Smarter Way to Respond

If you've spent any time in fundraising, you know this moment well.   You send the email, make the call and follow up—politely, professionally, thoughtfully. And then… nothing. No reply. No ackno...

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