Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now

Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now

We’re kicking things off with a brand-new segment: New, True, Through — our spin on WOYF where we each share what’s new to us, what we’re loyal to, and what we’ve fully emptied (and whether it’s worth the repurchase). Sara breaks down her latest lineup from the Flaus flosser to the Mane hot round brush and a drugstore hair mask that’s giving luxury, while Kirbie shares her current obsessions, including chic allergy essentials, a cult-favorite cleanser, and a viral setting spray.


We dive into the biggest beauty launch of the week: Alix Earle’s new skincare line Reale Actives. With a reported $1M in sales in its first hour and $5M by end of day, is this the new blueprint for celebrity beauty brands? We unpack the marketing machine, the criticism (from the name to the acne discourse), and why this launch feels bigger than your typical influencer brand.


Then, style expert Dana Avida Cohn stops by to share the Spring Fashion Forecast featuring trends and items you can shop at Macy’s, a proud partner of our podcast.



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GLP-1s, “Fibermaxxing,” and Pooping: A Gastroenterologist Explains the Gut-Brain Connection

GLP-1s, “Fibermaxxing,” and Pooping: A Gastroenterologist Explains the Gut-Brain Connection

This week we’re joined by gastroenterologist and gut-brain researcher Dr. Trisha Pasricha, author of the upcoming book You’ve Been Pooping All Wrong. We talk about everything you’ve always wanted to k...

10 Maalis 37min

The Lipstick Lesbians Leak the Industry’s Most Innovative Products — Straight From the Lab

The Lipstick Lesbians Leak the Industry’s Most Innovative Products — Straight From the Lab

We have our first three-peat guest(s) on the pod because we know how much you love them. Welcome back Alexis and Christina from the Lipstick Lesbians! They’re on the show to answer topical questions, ...

6 Maalis 54min

Celebrating Aging in a Youth-Obsessed Beauty Industry With Julee Wilson

Celebrating Aging in a Youth-Obsessed Beauty Industry With Julee Wilson

We’re on location in New York! To kick things off with an east coast version of the pod, we have one of our favorite beauty comrades on the show: Cosmopolitan editor-at-large, host and expert Julee Wi...

3 Maalis 43min

The Key to Healthy Hair Color with Julia Roberts’s Go-To Colorist Kadi Lee

The Key to Healthy Hair Color with Julia Roberts’s Go-To Colorist Kadi Lee

This week, we’re joined by celebrity hair colorist and Highbrow Hippie co-founder Kadi Lee, whose wellness-first approach to hair has made her the go-to for clients like Julia Roberts, Meghan Markle, ...

27 Helmi 41min

Why This Founder is Shutting Down Their Brand — And What It Says About Beauty in 2026

Why This Founder is Shutting Down Their Brand — And What It Says About Beauty in 2026

This week, founder David Yi joins us with difficult news: he’s closing his beauty brand, good light. We talk candidly about the financial realities of running an independent beauty company in 2026, th...

24 Helmi 42min

Meet the Woman Revolutionizing the Wig Industry

Meet the Woman Revolutionizing the Wig Industry

Today’s episode is for everyone — wig wearer or not. We’re joined by Aasiyah Abdulsalam, founder of The Renatural, the innovative wig brand behind a patented skin-replica hairline that’s three times t...

20 Helmi 33min

Beauty and the Epstein Files: Access and Accountability

Beauty and the Epstein Files: Access and Accountability

In this episode, we break down a buzzy new launch we’ve been testing nonstop: the m.ph Le Skin Weightless Serum Foundation from Mary Phillips, a buildable, skin-like formula with a luminous payoff we’...

17 Helmi 23min

 Molly Sims Gets Real About Aging as a Celebrity, ‘90s Beauty Standards, and Melasma

Molly Sims Gets Real About Aging as a Celebrity, ‘90s Beauty Standards, and Melasma

This week, we’re joined by model, entrepreneur, and early-2000s icon Molly Sims, whose career spans Vogue covers, Old Navy campaigns, major runways, and six Sports Illustrated Swimsuit issues (with tw...

13 Helmi 37min

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