Fitt Insider8 Joulu 2020

60. Brynn Putnam, Founder & CEO of Mirror

Today I'm joined by Brynn Putnam.

Brynn is the founder and CEO of Mirror — a connected fitness company that combines an interactive screen with on-demand workout content.

In July, lululemon acquired Mirror for $500M.

In this episode, we talk about Brynn's motivation for starting Mirror and the genesis of the idea. What differentiates the company from the growing number of look-a-like products. How Brynn defines community in a digital world. And what factors led lululemon to ultimately acquire the company.

More from Brynn

Brynn Putnam is the founder and CEO of MIRROR, the nearly invisible, interactive home gym that streams live and on-demand fitness classes in a variety of genres.

For more than a decade, Brynn has been regarded as a pioneer of the fitness industry. First as a ballet dancer for the New York City Ballet, then as the founder and CEO of Refine Method, the acclaimed fitness studio in New York dubbed "Best New Workout" by New York magazine. Now, Brynn is applying her deep expertise in fitness, both as an accomplished entrepreneur and athlete, to transform the fitness industry again. Brynn graduated from Harvard University with a B.A. in Russian Literature and Culture and is based in New York City.

More from Fitt Insider

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.

Join your peers and colleagues from companies like Equinox, Apple, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.

Website: http://insider.fitt.co

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