Fitt Insider18 Maalis 2025

280. Marina Pavlovic Rivas, Co-Founder & CEO of Eli Health

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health.

Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app.

In this episode, we discuss democratizing lab-grade hormone testing.

We also cover:

The future of personalized health
Creating a consumer-friendly saliva testing device
Building a partner ecosystem around real-time hormone data

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Website: https://eli.health/
IG: https://www.instagram.com/myelihealth/
Roles: https://eli.health/pages/careers

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Chapters:
(00:00) Introduction
(04:00) R&D journey
(06:00) Use cases for instant hormone testing
(08:00) Consumer education around cortisol and hormones
(10:40) Building on first principles
(13:20) Balancing wellness and clinical science
(15:40) Fueling a hormone data ecosystem
(18:20) Business model
(20:40) Future hormone markers
(24:00) Scientific challenges of working with saliva
(27:40) Funding an intensive R&D consumer product
(30:20) Building with users from day one
(33:40) The value of creating a hormone database
(36:40) Conclusion

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