Fitt Insider25 Marras 2025

316. Todd Meleney, Co-Founder & CEO of While on Earth

Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth.

An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization.

In this episode, we discuss creating an underdog brand in a competitive market.

We also cover:

Christian McCaffrey's role as co-founder
Defining "performance wellness" as a category
Investing in grassroots community over paid marketing

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

While On Earth's Website: www.whileonearth.co

While On Earth's IG: https://www.instagram.com/whileonearth/

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:40) Todd's background and While on Earth overview

(02:40) White space opportunity in performance footwear

(04:25) Lessons from building NOBULL

(05:15) Shifting consumer behavior toward holistic wellness

(07:15) Defining "performance wellness" as a category

(09:30) Product philosophy

(12:00) Building vs. buying brand awareness

(14:30) Grassroots community strategy over paid marketing

(17:00) Retail strategy

(19:30) Athlete partnerships

(22:00) Christian McCaffrey as co-founder and investor

(24:30) Product roadmap and innovation focus

(27:00) Staying authentic while scaling

(29:05) Running category launch in 2026

(30:15) CMC signature product line coming 2026

(32:45) Role of athletes in brand building

(34:50) Conclusion

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(489)

354. Lorne Lucree, Founder & CEO of Wizard Wellness

Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness. Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus micr...

31 Elo 33min

Fitness Finds New Lanes, Abbott Tracks Ketones, NFL Players Face CTE Risk

August 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The Sports & Fitness Industry Association reports 70% of Americans did a fitness activity in ...

28 Elo 3min

Sword Health to Buy Headspace, Unrivaled Hits $650M, Life Time Gets Social

August 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health plans to acquire Headspace in an all-cash deal, expanding its AI-led platform in...

27 Elo 3min

Fitbit Founders Return, Amazon Bets on HYROX, GLP-1 Care Consolidates

Here's the podcast description for August 26, 2026: August 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Fitbit founders launch Luffu and its Link...

26 Elo 3min

Oura's Data Dilemma, Lady Gaga's Biotech Bet, Men's Wellness Nears $3T

August 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura faces a proposed class action over sleep-tracking accuracy claims just months after fili...

25 Elo 3min

353. Clara Sieg, Co-Founder & CEO of Loonen

Today, I'm joined by Clara Sieg, co-founder & CEO of Loonen. Born from Clara's personal mission to avoid toxins in drinking water, Loonen's ultra-filtered, glass-bottled spring water emphasizes puri...

24 Elo 31min

Crosscourt Raises $2M, Crunch Goes Premium, EoS Bets on HYROX

August 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Crunch Fitness relaunches Crunch Select with boutique studios and premium amenities, using it...

21 Elo 3min

Target Taps Wellness, AI Personalizes Food, Sports Become AI-Proof

August 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Target adds 4,600 new food items in a grocery overhaul leaning into discovery and emerging br...

20 Elo 3min