Fitt Insider Daily Brief: January 9, 2026
Fitt Insider9 Tammi

Fitt Insider Daily Brief: January 9, 2026

January 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • FDA says non-medical health data from consumer wearables won't face oversight as long as products don't claim clinical use, giving fitness and recovery brands more freedom to ship

  • F45 Training partners with Joi + Blokes for official diagnostics and personalized supplements, integrating lab testing and hormone data to extend its role beyond workouts

  • McKinsey and Business of Fashion research shows consumers prioritizing belonging over hype, with community moving from marketing tactic to distribution layer as wellness becomes brand infrastructure

  • Utah launches AI pilot allowing artificial intelligence to renew routine prescriptions without physician involvement, moving AI from support to execution in healthcare

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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